Responsibilities:
- Assist with the development and distribution of visually compelling, relevant, topical, and engaging content for all owned social media channels
- Spearhead the creation of visually appealing and trend-savvy content for TikTok and Instagram Reels
- Assist with planning the brands editorial calendar 4-6 weeks in advance, while being nimble to identify opportunities to create of-the-moment posts that capture trending concepts
- Use iPhone photography skills to develop on the go Instagram story and video content, collaborating with our creative team to refine and deliver materials that meet the brand identity and needs
- Monitor social media content performance and deliver analytics to continually refine and optimize the content strategy based on current best practices
- Execute an ingrained understanding of the unique brand looks, voice and tone, while adjusting strategies to meet digital performance objectives
- Generate content ideas and strategies that meet brand objectives and drive consumer engagement and brand love
- Be constantly learning and staying up to speed on social media updates, trends, influencer marketing opportunities and emerging platforms
- Assist with PR Outreach/Influencer planning (including organic opportunities, paid programming and mailer programs)
- Familiarize yourself with each organizations brand ideals and platforms to create content that supports their objectives and desired identity
- Proofread all materials that are set to go live on a digital platform to ensues content is free of errors and meets the brand objectives
- Assist with email marketing and newsletter campaigns
- Ensure creative requests for required content are complete and delivered to the creative team with suitable notice and ensure delivered materials are free of error
- Must be willing to travel to The Roundhouse as needed to capture content supporting events and or ongoing marketing priorities as they happen
The salary range for this position is $55,000 to $60,000 per year.
We do not use Artificial Intelligence in our screening process.
This is a hybrid role, working 2 to 3 days in the office ( The Roundhouse, Downtown Toronto or Evan's Avenue, Etobicoke) and 2 to 3 days from home.
Skills & Experience:
- 1-2 years of experience creating and posting content across various platforms with a strong understanding of platforms such as Instagram, Shopify, Newsletter, Facebook, Twitter, Tik Tok and LinkedIn
- Social Media related degree or diploma is advantageous
- Crafting compelling copy, with an adaptability to jump between different brand tones and voices
- Strong creative eye for capturing appealing imagery and videography, proven ability to create engaging materials that drive brand love
- Experience updating website platforms such as Shopify, WordPress and Square Space
- Experience using newsletter platforms such as Drip, Klaviyo and/or Mail Chimp
- Familiar with analytics tools and schedule software such as Meltwater, Airtable or Later
- Analytically minded, able to distill insights and provide recommendations based on data and performance metrics
- Detail oriented proof-reader with an ability to understand and maintain a consistent brand voice
- Animation, stop motion and photo and video editing skills considered a bonus
We offer:
- The opportunity to work for one of Canada’s Best Managed Companies
- Paid training and development, related to area of work
- 12-pack of beer each week
- Competitive pay
- Friendly, collaborative environment
- 3 weeks vacation to start, with an additional day per year up to 4 weeks
- 6 paid wellness days
- Health and Dental Benefits Program
- Employee Assistance Program
- Invites to epic parties
- Preferential gym membership rates
Diversity/Equality
Steam Whistle Brewing is an equal opportunity employer and encourages applications from all qualified candidates. We are dedicated to building a diverse workforce. We will accommodate individuals with disabilities throughout the recruitment process. Please advise us of any requirements and we will do our best to meet your needs. [email protected]
