Territory Sales Manager, Northern Alberta
Department: Sales, Western Canada
Reports to: Regional Sales Manager, Western Canada
Location: Edmonton or a nearby city
Hours of Work: Full-time, 40 hours per week
Workplace Category: Remote
About us
We are in the business of putting pets first, through formulating superior-quality and nutritionally balanced recipes that give dogs and cats happier, healthier, and longer lives. Founded in 1999, as a local BC company, Petcurean has evolved to become a globally trusted brand of premium quality pet foods. Our recipes are sold in pet specialty stores across North America, and in over 30 countries around the world. Behind our success are our people that never waver from our brand’s ultimate mission of putting pets first.
About the Role
As the Territory Sales Manager (TSM), you will be responsible for driving sales growth and managing a designated territory to achieve business objectives. Acting as a trusted partner to retailers, you'll champion consultative selling, share your passion for pet nutrition, and identify opportunities to deliver innovative solutions that strengthen the Petcurean brand. Through effective territory planning, relationship management, and a proactive approach to business development, you'll help grow market share, support retail partner success, and contribute to Petcurean's continued growth across Canada.
This role reports to the Regional Sales Manager, Western Canada, and works closely with the broader Canadian Sales team. You'll also partner with colleagues across Marketing, Customer Care, Operations, and other cross-functional teams to deliver exceptional support to retail partners and bring Petcurean's brand strategy to life in the market.
The Work You'll Be Doing:
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Plan and manage the day-to-day business and development of a given territory, while fostering the Petcurean difference and values with our customers
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Develop new store openings, market sales plans, and Top 30 Account business plans
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Work the 80/20 rule and focus on your territories “A” & “B” account base
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Presents with poise, authority, and clarity to audiences of varying size and in various settings, and is able to adjust presentation style to the buying needs of the account;
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Execute margin/business plan presentations supplied by the employer.
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Focus sales efforts by studying existing volume and potential volume of distributors in your given territory.
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Utilizing the consultative sales techniques and practices, maintain routine face-to-face contact with existing accounts to ensure customer needs are met and exceeded
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Resolves customer complaints by investigating problems, developing solutions, and making recommendations to management.
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Engage in quarterly reviews of performance and market penetration
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Evaluates and creates opportunities to grow the territory within a fixed budget.
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Initiates grassroots sales techniques by scheduling appointments/drop-by to potential customers, making initial presentation, understanding account requirements and needs of potential customers.
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Closes new sales by building rapport with potential accounts, focusing on the account needs, explaining products and service solutions, welcoming and overcoming objections
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Proactively coordinates efforts with other departments: marketing, customer service, Operations, transportation, and warehouse.
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Keeps sales management apprised of sales activity via various reports (CRM, call logs, work plans, territory analysis). Submits reports in a timely, organized manner.
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Monitors competition by gathering marketplace information, trends, assessing presence, merchandising techniques, etc.
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Maintains technical knowledge by learning about products and trends, reading industry publications, establishing personal networks, and participating in pet industry trade shows.
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Roll up your sleeves and do what’s necessary to get the job done and complete other duties as required within the same scope and level.
Skills and Qualifications We’re Looking For:
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More than 3 years of combined experience in a structured outside sales role, ideally in the consumer packaged goods industry.
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Equivalent to a Bachelor’s Degree Program in a relevant discipline.
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Passionate about Petcurean’s ultimate promise of putting pets first.
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Eager to learn the detailed ins and outs of pet nutrition and to be a go-to person for territory nutrition and product inquiries.
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Recognized as being an exceptional team player who is self-directed and approachable.
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Strategic and proven thinking skills with the ability to attract new business and develop and grow the customer base through identifying new opportunities within their designated territory.
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Strong verbal and written communication skills including superior communication and interpersonal skills using consultative sales principles.
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Proven ability to facilitate engaging and memorable product training seminars both in a large and small group setting.
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Ability to work with various departments on resolving customer issues and suggesting enhancements, and the ability to proactively identify and resolve problems in a timely manner.
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Exemplary time management skills and an ability to work within a continually evolving environment.
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Ability to lift up to 40lbs+.
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Excellent computer skills, including Word, Excel, PowerPoint, and Outlook.
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Manages effective Return On Time Investment (ROTI) for time and money spent in market.
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Diligently maintain timely submission of charge-backs and promotional spend tracking.
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Abide by Finance policies – submitting receipts on time.
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Providing timely and regular updates through ongoing performance management.
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Develop accurate forecasting and maintain tracking against forecast and goals – for all aspects of this role.
Additional Requirement:
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Must hold a valid passport.
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Must have an appropriate home office space to effectively work from home.
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Must hold an unrestricted driver’s license in the Province where you will be working.
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Must have a driving record that has no more than three (3) violations in the last five (5) years; no suspensions or prohibitions of any kind in the past five (5) years; and no more than one (1) “at-fault” accident in the past three (3) years.
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Applicants must not have criminal charges or convictions related to their employment position.
What’s In It For You?
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Flexible/Hybrid work environment.
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Dedicated financial resources and learning tools to support your professional development, tailored to your goals.
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Staff Feeds program! Each month, Petcurean employees are eligible to submit an order for Petcurean products to feed the furry friends in your life.
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Annual volunteer hours so you can give back to the community and causes that mean the most to you.
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Comprehensive Benefits package.
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Employee Assistance Program.
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Modern open concept office located in the beautiful Fraser Valley.
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Stocked coffee, tea, and treats at our office!
Our people make us who we are and represent the true heart and soul of Petcurean. That's why every hiring decision is made by people. AI tools may assist our team in reviewing applications, but they never determine outcomes. Petcurean is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. We would like to thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.
If this entrepreneurial, results-driven role excites you and you want to join our fun, down-to-earth, and authentic team, reach out to us!
