Marketing Specialist
Guelph, ON · Full-time · $60,000–$72,000/year
About the Role
Guelph Lakes Dental is looking for a results driven Marketing Specialist to lead how we attract new patients and re engage existing ones. This is a hands on role that owns the full patient growth funnel local digital marketing, paid ads, social media, online reputation, and reactivation campaigns. If you love turning marketing activity into measurable results, this is for you.
What You'll Do
- Own and optimize our Google Business Profile, local SEO, and online reviews to capture nearby search demand
- Plan and manage paid advertising (Google Ads, Meta/Instagram) targeting high-value treatments and new-patient offers
- Revamp and grow our Instagram and LinkedIn presence with consistent, on-brand content
- Segment and target audiences within a 10 km radius of the clinic (young families, professionals, new movers, local workforce)
- Run recall and reactivation campaigns to bring back lapsed patients and reduce no-shows
- Track and report monthly on new patients, cost per new patient, and return on ad spend
What We're Looking For
- 2+ years in marketing — ideally healthcare, dental, or a local service business
- Hands-on experience with Google Ads, Meta Ads, Google Business Profile, and local SEO
- A track record of generating and measuring real customer/patient growth
- Strong copywriting and basic design skills (Canva or similar)
- Comfort with analytics and data-driven decisions
Nice to Have
- Familiarity with dental practice software and recall systems
- Experience with email/SMS marketing and CRM tools
- Understanding of healthcare advertising and patient privacy (PHIPA)
Compensation & Perks
- Base salary $58,000–$72,000 (based on experience)
- Tiered new-patient bonus — earn more as you grow our monthly new-patient count
- Full-time role with direct impact and ownership in department
- Staff Dental Benefits
Pay: $60,000.00-$72,000.00 per year
Benefits:
- Dental care
- On-site parking
Work Location: In person
