THE YARD GYM
WE'RE HIRING
Studio General Manager
1166 Dundas St W, Toronto | Full-Time
Opening September 2026
THE OPPORTUNITY
The Yard Gym is opening its doors on Dundas St W in the Trinity Bellwoods hood — a premium, class-based boutique fitness concept built to stand above every studio around it. We're looking for a General Manager to run the business end-to-end: the first face members meet, the closer who turns interest into memberships, the operator who keeps orders, budgets and the day-to-day humming, and the creative eye behind on-brand content that makes Toronto stop scrolling.
This is not a front-desk job. You'll own the studio. You'll wear many hats — sales, operations, finance, marketing, people — and you'll do it with a genuine curiosity for how AI can make all of it sharper, faster and more personal. If you're an organized, detail-obsessed builder with a creative streak and a real interest in fitness and wellness, this is your seat.
WHAT YOU'LL DO
AI-Driven Sales, End to End
– Own the full sales journey — first enquiry to booked trial to signed membership — and constantly look for ways AI can improve every step of it.
– Use and refine AI tools for lead follow-up, personalized outreach, smart scheduling and CRM automation so no lead ever goes cold.
– Bring a high level of interest and fluency in AI systems: you're excited to test tools, build workflows, and turn them into a genuine competitive edge for the studio.
– Lead in-studio tours and trial conversations, closing memberships and add-ons with warmth and confidence.
– Track conversion targets and report on what's working — using data (and the tools that surface it) to make better decisions.
Events, PR & Campaigns
– Plan and run events end-to-end — launch parties, pop-ups, brand collabs and community events — owning the set-up, the room and the teardown.
– Organize run clubs and recurring community events in collaboration with the fitness team, turning the neighbourhood into part of the TYG family.
– Drive PR and local marketing — build relationships with Trinity Bellwoods businesses, media and creators that keep TYG the name on everyone's lips.
– Run marketing campaigns from concept to execution to results — on-brand, on-deadline, and measured.
Operations, Orders & Budgets
– Act as the general manager of the space: own day-to-day operations and keep everything running to a premium standard.
– Manage ordering and inventory — retail, supplies, amenities — so the studio is always stocked and on-brand.
– Own budgets: track spend, manage vendors, and help keep the studio profitable and efficient.
– Build and maintain the systems, rosters and checklists that keep standards high when you're not in the room.
On-Brand Social & Content
– Bring a creative mindset to social content — capture and post daily material that reflects the energy of the studio.
– Follow strict on-brand guidelines to the letter: every post, story and caption is polished, consistent and unmistakably TYG.
– Apply meticulous attention to detail so nothing off-brand or sloppy ever goes out.
People & Community
– Be personable, warm and welcoming to every single member, guest and prospect — people remember you after one conversation.
– Handle conflict resolution with calm and care, turning friction into loyalty.
– Build relationships that turn members into referrals and advocates.
– Partner closely with the coaching team to hand off new members seamlessly.
WHO YOU ARE
– Genuinely interested in AI — you follow the tools, love experimenting, and see how they can transform a sales process from end to end.
– Exceptionally detail-oriented — nothing off-brand, sloppy or half-finished gets past you.
– Creative — you have an eye for content and an instinct for what looks and feels premium.
– A natural planner and organizer — you build systems, manage budgets, and keep many plates spinning without dropping one.
– An event-maker at heart — you love bringing people together and sweating the details that make a night memorable.
– Personable and warm — clientele feel welcomed and valued the moment they walk in.
– Cool under pressure — skilled at conflict resolution and comfortable making the call.
– A confident closer who can sell with authenticity, on the phone and in person.
– Comfortable wearing many hats and taking full ownership — someone who doesn't need to be chased.
– A fitness enthusiast (essential) who lives an active and fit lifestyle.
COMPENSATION & GROWTH
$60,000–$70,000 achievable salary, depending on experience, including performance-based commission.
– A true leadership seat with ownership of sales, ops, budgets and brand from day one.
– A clear path to grow with us as the studio and network expand.
– The chance to shape one of the best gym openings Toronto has ever seen.
HOW TO APPLY
Read this far? Here's how to stand out. Start your email with “TYG TORONTO” so we know you did your homework. Send your resume and a short note on why you're the right fit to [email protected].
In your note, tell us:
– Where you see yourself in the fitness game over the next 2–5 years — and the impact you want to have on the Toronto fitness community.
– About a time you turned a 'no' into a 'yes.'
– If you can, one way you'd use AI to make our sales process better.
TYG TRAINING | 1166 Dundas St W, Toronto
Pay: From $60,000.00 per year
Benefits:
- Casual dress
- On-site gym
- Paid time off
- Wellness program
Application question(s):
- Have you ever worked in a fitness or wellness business environment?
Experience:
- Management: 1 year (preferred)
Language:
Location:
- Toronto, ON M6J 1X4 (required)
Work Location: In person
