Job Summary
Location: Mississauga, ON (On-site)
Job Type: Full-Time
Salary: $60,000–$65,000 CAD per year (based on experience) + Performance/Sales Commission
About the Role
We are seeking an experienced Senior Digital Marketing & eCommerce Growth Specialist to lead and execute our digital marketing strategy. This role is ideal for a results-driven professional with a proven track record of growing eCommerce businesses through SEO, social media, content marketing, and digital campaigns.
You will be responsible for increasing website traffic, improving search engine rankings, growing our social media presence, and driving online sales. We are looking for someone who is analytical, creative, proactive, and capable of managing multiple marketing initiatives with minimal supervision.
If you enjoy building brands, increasing online revenue, and making data-driven marketing decisions, we'd love to hear from you.
Key Responsibilities
Digital Marketing
- Develop and execute comprehensive digital marketing strategies to drive website traffic and increase online sales.
- Plan and manage promotional campaigns, seasonal marketing initiatives, and product launches.
- Create and manage email marketing campaigns to increase customer engagement and retention.
- Identify new marketing opportunities and recommend strategies to grow the business.
Search Engine Optimization (SEO)
- Develop and execute SEO strategies to improve organic search rankings.
- Conduct keyword research and competitor analysis.
- Optimize website pages, product listings, landing pages, and blog content.
- Improve on-page and technical SEO performance.
- Monitor SEO performance and continuously implement optimization strategies.
Social Media Management
- Create, schedule, and publish engaging content across multiple social media platforms.
- Develop monthly content calendars.
- Grow followers and increase audience engagement organically.
- Respond to customer inquiries and engage with the online community.
- Monitor industry trends and create content that supports brand growth.
eCommerce Growth
- Optimize product listings and website content to improve conversion rates.
- Analyze customer behavior and purchasing trends.
- Collaborate with internal teams to improve user experience and customer engagement.
- Support new product launches and promotional campaigns.
- Identify opportunities to increase average order value and customer retention.
Analytics & Performance
- Monitor website traffic, SEO rankings, social media performance, and marketing campaigns.
- Prepare monthly reports outlining KPIs, campaign performance, and recommendations.
- Use data to continuously improve marketing strategies and ROI.
Qualifications
Required
- Minimum 5 years of experience in Digital Marketing, SEO, Social Media Management, and eCommerce Marketing.
- Proven experience growing an eCommerce business through digital marketing strategies.
- Strong knowledge of SEO best practices, keyword research, and website optimization.
- Experience managing social media platforms including Facebook, Instagram, LinkedIn, TikTok, Pinterest, and X.
- Experience using Google Analytics, Google Search Console, and SEO tools such as Ahrefs, SEMrush, Moz, or similar.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects while meeting deadlines.
- Self-motivated with the ability to work independently.
- Experience with Shopify or other eCommerce platforms.
- Experience with Google Ads and Meta Ads.
- Knowledge of email marketing platforms such as Klaviyo or Mailchimp.
- Basic graphic design skills using Canva or Adobe Creative Suite.
- Experience creating video content for social media.
- Basic HTML/CSS knowledge is considered an asset.
What We're Looking For
- The ideal candidate is someone who:
- Thinks strategically and executes efficiently.
- Is passionate about digital marketing and staying ahead of industry trends.
- Uses analytics to make informed marketing decisions.
- Has a proven ability to increase website traffic and online sales.
- Takes ownership of projects and is committed to delivering measurable results.
Compensation & Benefits
- Salary: $65,000–$70,000 CAD per year, based on experience.
- Performance/Sales Commission: Earn additional compensation based on achieving agreed-upon business goals, including eCommerce sales growth, SEO performance, and digital marketing results.
- Opportunities for professional development and career growth.
- Collaborative and supportive work environment.
- The opportunity to make a significant impact on the growth of a fast-growing eCommerce business.
Pay: $65,000.00-$70,000.00 per year
Work Location: In person
