Company Overview:
Flow began with a simple belief: water should do good – for people and the planet.
What started with a single family-owned artesian spring in Canada has grown into one of North America’s leading premium water brands, offering naturally alkaline spring water that tastes delicious and comes without the traditional plastic bottle.
We’re more than just a product, we’re purpose driven! The water we drink matters to our bodies, our communities, and the planet.
From carefully protected artesian springs producing smooth, naturally alkaline water to innovative, environmentally conscious packaging, every decision we make is guided by respect for both people and nature.
As a Certified B Corporation, Flow meets rigorous social and environmental performance standards, reflecting our deep commitment to sustainability, transparency, and responsible growth. Our packaging is made from 68–75% renewable materials and designed to minimize environmental impact, reinforcing our mission to redefine hydration in a more sustainable way.
Benefits:
- Competitive salaries and comprehensive benefits coverage
- Vacation and company-wide Recharge Days for rest and wellness.
- Discounted water subscription programs
- Stipend for home office set-up
Location:
- Remote – 100%
- Within Canada- Eastern Standard time
Overview
Flow Hydration is looking for a highly organized, resourceful Marketing Specialist to help bring our brand to life across retail, e-commerce, social, launches, partnerships, and more.
This is not a role for someone who needs a detailed playbook for every task. You’ll be a self-starter who can take ownership, keep multiple projects moving at once, spot what needs to be done, and follow through. While you’ll support a broad range of marketing initiatives, your primary focus will be retail marketing - making sure Flow shows up wherever consumers discover and shop the brand.
What You’ll Do
Retail marketing
- Coordinate retail marketing programs across grocery, specialty, and other retail partners.
- Develop and execute in-store materials, including sell sheets, retailer presentations, POS, sampling collateral, displays, promotional assets, and retailer-specific toolkits.
- Support retailer launches, promotions, seasonal programs, and new product rollouts from planning through execution.
- Liaise with printers, vendors, brokers, sales partners, and retail contacts to keep projects on schedule and on budget.
- Maintain retail marketing calendars, asset libraries, inventory, and project trackers.
- Help identify opportunities to improve Flow’s in-store presence and ensure brand consistency across every touchpoint.
Brand
- Help coordinate email marketing campaigns, customer journeys, and promotions for our Shopify and Amazon storefronts.
- Assist with marketing launches, product-development projects, photoshoots, PR initiatives, and partnerships.
- Collaborate with influencers and creators to support product seeding, campaign coordination, and content opportunities.
- Support the development and execution of Flow’s social media strategy, helping align content, campaigns, and e-commerce goals.
- Coordinate timelines, briefs, approvals, assets, and deliverables across internal teams and external partners.
- Create or adapt on-brand marketing materials using tools such as Canva.
- Track campaign results, compile learnings, and recommend practical next steps.
What You Bring
- Bachelor's Degree in marketing, business, communications, or related field.
- 3-5 years of marketing experience, with hands-on retail marketing experience required.
- Experience supporting a consumer-packaged goods brand; food, beverage, wellness, or lifestyle experience is strongly preferred.
- A strong understanding of retail environments, promotional calendars, point-of-sale materials, retailer needs, and the realities of getting assets into market.
- Experience Klaviyo or other email marketing tools is required.
- Experience with Canva or similar graphic design programs.
- Excellent project-management skills, with the ability to prioritize competing deadlines.
- Strong written communication and a sharp eye for brand, design, and presentation.
- Comfortable working independently, making sound decisions, and bringing solutions.
- A practical, roll-up-your-sleeves mindset. You’re equally comfortable organizing a retail toolkit, updating a product page, coordinating a shoot, and jumping in wherever needed.
- This role requires working primarily during Eastern Time (ET) business hours. Applicants must be based in Canada or the United States.
Join us as a Marketing Specialist if you're passionate about crafting compelling digital stories that resonate with audiences worldwide! Bring your innovative ideas to life while working in a collaborative environment that values your growth and creativity.
Pay: $70,000.00 per year
Application question(s):
- How many years of professional marketing experience do you have?
- Do you have hands-on experience planning and executing retail marketing programs, including point-of-sale materials, retailer promotions, displays, or product launches?
- Do you have marketing experience with a consumer-packaged goods brand, preferably within the food, beverage, wellness, or lifestyle industry?
- Do you have experience using Klaviyo or another email marketing platform to support campaigns, promotions, or customer journeys?
- Are you currently based in Canada or the United States and available to work primarily during Eastern Time business hours?
Education:
- Bachelor's Degree (preferred)
Work Location: Remote
