Job Summary
We are seeking a dynamic and results-driven Marketing Executive to join our team. The ideal candidate will be responsible for developing and executing marketing strategies to enhance brand awareness, drive sales, and grow our online presence. This role offers an exciting opportunity to work across various digital marketing channels, including e-commerce platforms, social media, and content management systems. The Marketing Executive will collaborate with cross-functional teams to implement innovative campaigns that align with company goals and market trends.
Duties
- Develop and implement comprehensive digital marketing strategies across multiple channels such as social media, email, and search engines.
- Manage and optimize e-commerce platforms to increase sales and customer engagement across our programs
- Conduct market research to identify trends, customer needs, and competitive analysis to inform marketing initiatives.
- Oversee SEO efforts to improve website visibility and organic traffic using tools like Google Analytics and Google AdWords.
- Create compelling content using Adobe Creative Suite for digital campaigns, social media posts, and website updates.
- Manage Facebook Advertising campaigns to target specific audiences and maximize ROI.
- Utilize WordPress, HTML, and other web technologies to update website content and ensure optimal user experience.
- Monitor campaign performance through analytics tools, adjusting strategies based on data insights.
- Coordinate product management activities including product launches, promotions, and lifecycle management.
- Plan and execute email marketing campaigns that nurture leads and retain customers while managing budgets effectively.
Skills
- Proven experience in digital marketing with a focus on e-commerce, SEO, Google Analytics, Google AdWords, and Facebook Advertising.
- Strong research skills to analyze market trends and customer insights.
- Proficiency in Adobe Creative Suite for content creation, a plus not reqd
- Knowledge of WordPress, HTML, and web development fundamentals.
- Ability to manage budgets efficiently while maximizing campaign effectiveness.
- Strong analytical skills with the ability to interpret data from various analytics tools for continuous improvement.
- Effective communication skills for collaborating with cross-functional teams and stakeholders. This position is ideal for a creative marketer eager to leverage diverse digital tools to grow brand presence and sales in a fast-paced environment.
Pay: $34,400.00-$101,646.48 per year
Benefits:
- Casual dress
- Company pension
- Flexible schedule
Work Location: Hybrid remote in Hamilton, ON L8N 1K6
