Purpose of the role
Be the public face of Flosum in the Salesforce ecosystem and the credible voice that earns trust with engineers, architects, and economic buyers across DevOps and Data Backup/Security. The objective is to win share of voice among the buyers who write the biggest checks—not to chase vanity membership—by producing a steady stream of LinkedIn-native, credibility-driven content and relationships.
What you'll own
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Thought leadership and authoritative voice: 2–3 LinkedIn posts per week plus opportunistic "hot takes" on industry news that position Flosum as a leader.
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Conference presence: speaking and representing Flosum at established community events such as Dreamforce, London's Calling, and the regional "Dreamin'" conferences.
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Champion relationships: cultivating, mentoring, and amplifying the named advocate tier and seeding the founding charter cohort.
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Multi-format content: podcast, video, and co-created content that travels on LinkedIn across both the DevOps and Data/Security tracks.
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Borrowed-credibility engine: using an existing personal brand to compress months of credibility-building into weeks and seed the whole advocacy motion.
Requirements
Who we're looking for
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A recognized name already inside the Salesforce world—ideally a Salesforce MVP, frequent community-conference speaker, or well-followed Salesforce DevOps/architecture voice.
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Fluency across both DevOps (release management, CI/CD, deployment) and Data/Security (backup, governance, compliance, resilience) audiences.
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Native command of LinkedIn-native formats and the ecosystem's authenticity, give-back, and inclusion norms.
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Comfort being measured on share of voice in target regions and community-influenced pipeline—not raw member counts.
