Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers where your unique contributions drive success.
Ready to Make an Impact?
We’re looking for a Creative Lead, Copy & Operations who brings together strong creative thinking, exceptional copywriting and the ability to keep a busy in-house creative team moving.
In this role, you’ll lead creative content strategy and execution: Spearhead the creation of compelling, high-quality copy for a diverse range of platforms including digital (websites, email campaigns, social media), print, advertising, and more. Ensure all messaging aligns with brand voice and business goals while elevating the overall creative direction.
You’ll be equally comfortable turning briefs into actionable work, manage priorities and resourcing, and establish processes that make it easier for creative teams and cross-functional partners to work efficiently together.
Here’s where you’ll be focusing:
- Collaborate on high-stakes, complex projects: Work closely with creative, marketing, and design teams to conceptualize and develop innovative messaging strategies for integrated marketing campaigns. Ensure all copy integrates seamlessly to create cohesive, impactful narratives.
- Provide expert-level guidance: Review, edit, and oversee all copy, ensuring accuracy, consistency, and alignment with brand guidelines. Mentor and provide feedback to copywriters, raising the bar for creative quality across the team.
- Strategic leadership and creative direction: Develop and execute messaging strategies that are data-informed and audience-focused, driving engagement and supporting business objectives. Lead brainstorming sessions and collaborate with cross-functional teams to translate ideas into powerful, results-driven creative content.
- Subject matter expertise: Act as a trusted advisor on content strategy, providing insights on audience behavior, market trends, and best practices. Conduct research to understand various market segments, tailoring messaging to resonate with different audiences and maximize impact.
- Drive consistency and brand voice: Ensure that the brand’s voice is maintained and enhanced across all channels, establishing consistency in tone, messaging, and style. You will be the key guardian of the brand’s identity, setting the tone for all written content.
- Stakeholder engagement: Work with key stakeholders, including marketing directors, product managers, and external partners, to gather requirements, present copy concepts, and incorporate feedback into final deliverables. Balance creative freedom with business objectives, ensuring copy aligns with strategic goals.
- Oversee the intake and day-to-day management of creative briefs from kickoff through delivery. Assess project requirements, establish timelines, assign work to the appropriate creative teams and proactively manage priorities, dependencies and feedback to keep projects moving.
- Act as a key owner of creative workflow and asset-management platforms, including Asana and Box, ensuring projects, briefs, timelines and final assets are organized, accurate and accessible. Establish and maintain best practices for how the team uses these tools.
- Identify opportunities to improve how work moves through the in-house creative team. Develop and implement processes, templates and ways of working that improve visibility, collaboration and efficiency while reducing unnecessary steps and bottlenecks.
What you have to offer:
- Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field, including experience managing creative projects and workflows.
- 5+ years of experience in creative concepts and strategies or a related role, with a proven track record of creating successful marketing content. Experience in a senior or leadership capacity is a plus.
- Strong portfolio showcasing a diverse range of high-quality copy across various channels, including digital, print, and social media.
- Demonstrated experience managing creative projects within an in-house creative team, agency or fast-paced marketing environment, with the ability to manage multiple briefs, stakeholders and timelines simultaneously.
- Strong organizational and communication skills, with the ability to balance creative excellence with deadlines, resources and changing business priorities.
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Who we are
Sobeys is one of Canada’s leading grocery retailers, with more than 1,600 stores across all 10 provinces and banners including Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawtons Drug Stores. Our 128,000 teammates and franchise affiliates are passionate about delivering great food and exceptional experiences to our customers and communities.
Learn more about our story and culture:
Who We Are | Why Work With Us
Total Rewards
We offer a Total Rewards package designed to support teammates at work and in life. Depending on role and eligibility, teammates may receive health and dental benefits, retirement and savings programs including an Employee Share Ownership Plan, a 10% in-store discount at participating banners, virtual healthcare and an Employee and Family Assistance Program, learning and development opportunities, parental leave top-up, and paid vacation.
Sobeys is committed to providing a compensation structure that is flexible, equitable and competitive in the market to enable performance and growth. To learn more about this opportunity including the expected range of compensation in accordance with Pay Transparency Legislation where required please click the “I’m interested” or "Apply" button above. Individual compensation is determined based on qualifications, experience, and internal equity within the range provided.
Additional Information
External websites may share our organization's job postings which includes compensation information based on similar roles and market benchmarks. These figures are provided for general comparison purposes only and are not issued or verified by our organization.
We may use Artificial Intelligence (AI) tools to support efficiencies in the candidate screening, assessment, and recruitment processes. These AI tools do not make hiring decisions on behalf of the Company. Hiring decisions are made by our Hiring Teams.
Sobeys is committed to creating accessible and inclusive hiring processes. We will work with applicants requesting accommodation at any stage of the recruitment process.
Please note: Successful candidates will be required to provide documentation to prove their legal ability to work in the position during the onboarding process. Documentation will be assessed by the employer prior to commencement of work.
