Primary Care Alberta (PCA) has an exciting opportunity for a Communications Lead to shape and execute initiatives that strengthen PCA’s brand and increase public awareness of the agency across the province. Reporting to the Executive Director, Communication & Engagement, you will oversee the development and delivery of complex, province-wide communications that support PCA programs and align with its mission, vision, and strategic priorities. You will leverage your experience working with cross-functional and multidisciplinary teams to ensure communications are coordinated, effective, and impactful. You will lead and mentor a high-performing communications team, fostering a culture of collaboration, accountability, and continuous improvement. Through coaching and leadership, you will guide the planning, execution, and evaluation of communications activities. Working closely with senior leadership, government partners, and key stakeholders, you will advance strategic priorities, support organizational transformation, and enable consistent and meaningful engagement across the healthcare system. This role requires a strategic thinker and experienced people leader with deep expertise in healthcare communications, stakeholder relations, issues management, and change leadership. You will provide both strategic and operational oversight for provincial communications portfolios, ensuring risks are effectively managed, public confidence is maintained, and PCA’s objectives are successfully achieved.
The Leads, Communications develops and directs the development, implementation, and evaluation of an enterprise-wide communications strategy aligned with the mission, vision, and priorities of PCA. This role partners with clinical and operational teams to design strategies that enhance access, experience, satisfaction, and health outcomes for Albertans. Responsibilities include developing key messaging, briefing materials, and presentations in collaboration with internal and external stakeholders, including government partners. The Lead identifies and manages communications-related risks, ensures alignment with healthcare regulations, privacy standards, and patient-centered principles, and uses data and analytics to measure effectiveness and drive continuous improvement. The role also brings forward leading practices to strengthen communications across PCA. Working within a matrix structure, the Lead collaborates with the Communications & Engagement leadership team to foster a high-performing, values-driven culture. They provide strategic counsel to senior leaders, coach staff in communications planning, and lead, mentor, and develop team members. This role supports change management initiatives and operates effectively in a dynamic, complex environment with sensitive information. The Lead is responsible for strategic campaigns and high-profile provincial initiatives, ensuring strong stakeholder alignment and execution. They build and maintain relationships with public health partners, community organizations, and advocacy groups to maximize impact. The role also represents PCA at events, with partners, and in media-facing opportunities, while advancing team capability and organizational effectiveness.
- Classification: Program Manager
- Union: Exempt
- Unit and Program: Communication & Engagement
- Primary Location: Seventh Street Plaza
- Location Details: Eligible to work hybrid (on/off site) within Alberta
- Employee Class: Regular Full Time
- FTE: 1.00
- Posting End Date: 14-JUL-2026
- Date Available: 21-SEP-2026
- Hours per Shift: 7.75
- Length of Shift in weeks: 2
- Shifts per cycle: 10
- Shift Pattern: Days
- Days Off: Saturday/Sunday
- Minimum Hourly Salary: $45.23
- Maximum Hourly Salary: $77.51
- Vehicle Requirement: Not Applicable
Required Qualifications:
A bachelor’s degree or diploma in communication, public relations, journalism or a directly related field. Minimum 7 years of progressive experience in communications, community or public relations.
Additional Required Qualifications:
Excellent communication, facilitation, and relationship-building skills. Demonstrated leadership experience with cross-functional or multidisciplinary teams. Experience using communication & engagement metrics and qualitative/quantitative data to inform strategy.
Preferred Qualifications:
Master’s degree considered an asset. Membership and affiliation with IABC, IAP2 or similar professional organizations. Working experience with healthcare systems, population health, and health equity.
