We are looking for a creative, detail-oriented, and results-driven Social Media Specialist & Content Creator to elevate our music school’s online presence. If you know how to turn engaging visual content into real community inquiries, love optimizing digital platforms, and want a professional environment where your contributions are clearly recognized and rewarded, this role is for you!
Key Responsibilities
- Website Refinement & Optimization: Maintain, update, and refine our school website (text edits, layout adjustments, and ensuring a smooth user experience; no coding required, but a strong sense of aesthetic is essential).
- Google Maps & Local SEO Management: Manage and fully optimize our Google Business Profile (Google Maps) to increase local search visibility, update business info, and proactively drive positive student/parent reviews.
- Multi-Platform Social Media Management: Take ownership of our social media channels (including Instagram, Facebook, and relevant local immigrant community platforms like Xiaohongshu/Little Red Book if applicable). Design and execute a consistent content calendar.
- High-Quality Content Creation: Independently capture, edit, and produce engaging photos, Instagram Reels, and short videos showcasing our students, instructors, and school culture.
Qualifications & Requirements
- Platform Expertise: Proven experience managing Instagram, Facebook, and Google Business Profile with an understanding of platform algorithms.
- Web Savvy: Experience with basic web refinement and content management on platforms such as Wix, Squarespace, or WordPress.
- Content Creation Skills: Proficient with content creation tools like Canva, CapCut, or Adobe Suite for quick, high-quality visual and video editing.
- Results-Oriented Mindset: A strategic focus on generating genuine user inquiries and high-quality leads, rather than just superficial engagement.
What We Offer
- Competitive hourly wage based on experience and portfolio.
- Flexible working hours with the option for hybrid/remote work for administrative tasks.
- Performance-Based Bonus: The school offers a clear, KPI-driven incentive structure for this role. Monthly or quarterly performance bonuses will be awarded based on measurable metrics, including social media exposure growth, qualified inquiry leads generated, and final student enrollment conversions.
Pay: $16.46-$20.00 per hour
Work Location: In person
