Overview
We are seeking a skilled CRM Automation Specialist to join our dynamic marketing team. This role is integral to enhancing our digital marketing strategies, optimizing customer engagement, and driving sales through automation and data-driven insights. The ideal candidate will have a strong background in digital marketing, e-commerce, and technical skills related to CRM platforms, analytics, and web development. This is a paid position designed for individuals passionate about leveraging technology to improve marketing efficiency and customer experience.
Duties
- Develop and implement automated marketing workflows within CRM platforms to nurture leads and retain customers.
- Manage email marketing campaigns, including segmentation, personalization, and performance analysis.
- Utilize tools such as Google Analytics, Google Ads, Facebook Advertising, and Google AdWords to monitor campaign effectiveness and optimize strategies.
- Conduct keyword research and SEO optimization to enhance online visibility.
- Design engaging graphics and visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles.
- Maintain and update website content using WordPress, HTML, CSS, and JavaScript to ensure optimal user experience.
- Perform data analysis using SQL and analytics tools to inform marketing decisions.
- Coordinate with cross-functional teams to align marketing automation with overall business objectives.
- Stay current with industry trends in digital marketing, SEO, PPC advertising, and CRM technologies.
Requirements
- Proven experience in digital marketing with a focus on CRM automation or related roles.
- Strong knowledge of e-commerce platforms and SEO best practices.
- Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML, CSS, JavaScript, SQL, Google Analytics, Google AdWords, Facebook Advertising, and email marketing tools.
- Experience with Google Ads management and keyword research techniques.
- Ability to analyze data effectively to derive actionable insights.
- Excellent communication skills and the ability to collaborate with diverse teams.
- Creative mindset with graphic design skills preferred.
- Knowledge of JavaScript programming language is a plus.
- A proactive attitude with the ability to manage multiple projects simultaneously in a fast-paced environment. This position offers an exciting opportunity for professionals eager to innovate within the digital marketing landscape while developing their skills in a collaborative setting.
Pay: $20.00-$30.00 per hour
Benefits:
- Flexible schedule
- On-site parking
Work Location: Hybrid remote in North York, ON M3J 1Y1
