Job Summary
We are seeking a creative and strategic Social Media Manager to lead our digital marketing efforts across various platforms. The ideal candidate will be responsible for developing engaging content, managing social media campaigns, and analyzing performance metrics to enhance brand visibility and customer engagement. This role requires a strong understanding of e-commerce, SEO, and digital marketing strategies, along with proficiency in graphic design tools and social media management applications. The Social Media Manager will play a pivotal role in shaping our online presence and driving business growth through innovative social media initiatives.
Duties
- Develop and implement comprehensive social media strategies aligned with company goals, focusing on platforms such as Facebook, Instagram, Twitter, LinkedIn, and Tiktok.
- Create, curate, and schedule engaging content using tools like Hootsuite and Buffer to ensure consistent brand messaging.
- Design visually appealing graphics and multimedia content utilizing Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to attract target audiences.
- Manage paid advertising campaigns on Facebook Advertising and other platforms to increase reach and conversions.
- Conduct keyword research and optimize content for SEO to improve organic search rankings and drive traffic to e-commerce sites.
- Monitor social media trends, analyze engagement metrics using Google Analytics, and generate reports to measure campaign effectiveness.
- Collaborate with the marketing team to coordinate campaigns, promotions, and product launches across digital channels.
- Proofread all content for accuracy, clarity, and brand consistency before publishing.
- Stay updated on the latest digital marketing trends and platform algorithm changes to continuously refine strategies.
Experience
- Proven experience in social media management within a digital marketing or e-commerce environment.
- Strong skills in graphic design using Adobe Photoshop, Adobe Illustrator, and related tools.
- Familiarity with social media management platforms such as Hootsuite and Buffer.
- Experience running paid advertising campaigns on Facebook Advertising or similar platforms.
- Knowledge of SEO best practices, keyword research techniques, and Google Analytics for data analysis.
- Ability to craft compelling content tailored to diverse audiences across multiple channels.
- Excellent proofreading skills with attention to detail in all published materials.
- Prior experience in digital marketing strategy development is highly desirable.
This role offers an exciting opportunity for a motivated individual passionate about digital marketing and social media innovation to make a significant impact on our brand’s online growth.
Pay: $18.00-$20.00 per hour
Benefits:
- Casual dress
- Flexible schedule
- On-site parking
Education:
Experience:
- Social Media Management: 1 year (required)
Work Location: In person
