As a Senior Account Manager, you’ll lead innovative, insight-driven campaigns that shape culture and deliver measurable impact across earned media, social, influencer, experiential, and paid channels. You’ll oversee the day-to-day client relationship—driving success and account growth—while managing a cross-functional team to deliver standout work. Balancing priorities such as budgets, resourcing, and timelines, you’ll help ensure agency revenue and profitability, anticipate client needs, and inspire partners with what’s possible.
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Lead integrated, audience-first campaigns that connect earned media, social, influencer, and paid to earn attention and move people to action.
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Own the day-to-day client relationship—listening deeply, bringing sharp counsel, and translating business goals into clear strategies, briefs, and plans.
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Be a go-to leader within MSL’s Earned Media Centre of Excellence: share weekly media and culture insights, build and strengthen journalist relationships across Canada, and coach teams through pitching and media relations best practices.
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Shape senior-level influencer strategy—from creator selection and storytelling approach to amplification guidance and performance optimization.
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Use data, platform signals, and human insight to develop ideas that feel credible, timely, and built for how people discover and share.
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Lead measurement and reporting—setting KPIs, tracking performance, and telling a clear story of impact and ROI.
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Build deep client relationships and translate business goals into powerful multi-platform strategies.
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Provide senior level influencer strategy including amplification guidance
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Drive seamless delivery across partners—aligning roles, resourcing, and timelines, and ensuring work ships with quality and craft.
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Support account growth and new business by spotting opportunities, building strong POVs and presentations, and bringing forward what’s next.
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Manage the operational backbone—SOWs, invoices, forecasts, and quarterly planning—to protect great work and healthy accounts.
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Mentor and develop talent with clarity, kindness, and high standards—creating a team environment where people do their best work.
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5–8 years of relevant experience, including client service at a creative/PR agency (brand-side marketing experience is a plus).
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Strong social marketing foundation (organic + paid) with experience leading social-first, integrated campaigns.
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Senior-level PR and earned media expertise—exceptional writing, pitching, and media relations skills.
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Influencer strategy experience, including creator relationships, campaign approach, and performance optimization.
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Comfort working with global client teams and partner agencies; confident presenting to senior stakeholders and executives.
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A strategic, creative thinker with strong organizational skills—able to move between big-picture direction and hands-on delivery.
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Data- and insight-literate: comfortable with measurement, reporting, and turning performance signals into smarter work.
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Proven ability to grow accounts—spotting opportunities, building trust, and delivering work that earns repeat business.
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Collaborative, entrepreneurial, and proactive—thrives in fast-paced, evolving environments and brings solutions (not surprises).
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Curious and future-facing—keeps up with platforms, culture, and new tools (including AI) and applies them responsibly.
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Experience across corporate and financial services and/or consumer-packaged goods is an asset.
