Snowstorm Technologies is seeking an experienced and strategic Senior Marketing Manager to join our growing team in Vancouver.
Snowstorm is a global travel technology company powering innovative booking, loyalty, rewards, and travel solutions for some of the world’s leading brands. Our platform connects customers to hotels, flights, cruises, activities, and experiences through cutting-edge technology and industry-leading partnerships.
As we continue our rapid growth, we are looking for a marketing leader who can elevate our brand, drive demand generation, and help position Snowstorm as a recognized leader in travel technology. This is an exciting opportunity for a highly motivated marketer who thrives in a fast-paced environment and enjoys building impactful campaigns that drive measurable business results.
The ideal candidate combines strategic thinking with hands-on execution and has experience in B2B technology, travel, hospitality, loyalty, or SaaS marketing. You will work closely with executive leadership, sales, product, and partner teams to increase brand awareness, generate qualified leads, and support Snowstorm’s continued expansion.
If you’re looking for an opportunity to make a meaningful impact within a growing technology company that values innovation, collaboration, and entrepreneurial thinking, we’d love to hear from you.
Responsibilities:
- Develop and execute Snowstorm Technologies’ overall marketing strategy to support company growth and revenue objectives.
- Lead demand generation, lead nurturing, and customer acquisition initiatives.
- Manage digital marketing campaigns across LinkedIn, Google Ads, SEO, SEM, email marketing, and social media channels.
- Create compelling content including case studies, white papers, webinars, presentations, sales collateral, and thought leadership pieces.
- Support co-marketing initiatives with hotel, loyalty, travel, and strategic technology partners.
- Analyze campaign performance and provide regular reporting on KPIs, ROI, pipeline contribution, and lead generation metrics.
- Manage relationships with external agencies, vendors, freelancers, and marketing partners.
- Support industry events, conferences, trade shows, webinars, and speaking engagements.
- Oversee Snowstorm’s websites to ensure content is current, aligned with brand standards, optimized for SEO, and driving qualified business opportunities.
- Ensure consistent branding, messaging, and quality control across all digital and marketing channels.
- Monitor website performance, traffic, and user engagement using analytics tools and provide recommendations for improvement.
- Collaborate closely with executive leadership, sales, product, and partner teams to align marketing initiatives with business objectives.
- Develop and execute strategies to increase adoption and growth of Snowstorm’s product portfolio, including:
- onePROMOTE – Social Media Marketing Platform
- oneCORPORATE – Corporate Travel Booking Solution
- oneCLUB – Loyalty and Membership Platform
- oneWIDGET – B2B and B2C Booking Engine
- oneLOYALTY – Loyalty Rewards and Engagement Platform
- Identify new market opportunities, industry trends, and competitive insights to strengthen Snowstorm’s market position.
- Contribute to annual marketing planning, budgeting, and forecasting activities.
Qualifications:
- Bachelor's degree in Marketing, Communication, Business, or any related field
- 7+ years of marketing experience, with at least 3 years in a senior marketing role.
- Experience in B2B technology, SaaS, travel technology, hospitality, or loyalty marketing.
- Strong understanding of demand generation, digital marketing, SEO, SEM, content marketing, and marketing automation.
- Experience with Google Analytics, HubSpot, Salesforce, LinkedIn Campaign Manager, or similar platforms.
- Exceptional written, verbal, and presentation skills.
- Proven ability to manage multiple projects in a fast-paced environment.
- Strong analytical and data-driven decision-making skills
Preferred Qualifications:
- Experience marketing travel technology, loyalty programs, hotel distribution, booking engines, rewards platforms, or hospitality technology solutions.
- Experience marketing B2B SaaS products and enterprise software solutions.
- Familiarity with the travel, hospitality, airline, hotel, or loyalty industries.
- Experience supporting strategic partnerships, co-marketing initiatives, and channel marketing programs.
Compensation Package:
- Competitive salary
- Comprehensive medical and dental benefits
- 2 weeks paid vacation
- Great travel perks and discounts
Why Join Snowstorm?
- Opportunity to help shape the future of a rapidly growing travel technology company.
- Collaborative and entrepreneurial culture.
- Competitive compensation and benefits.
- Career growth opportunities.
- Work alongside industry-leading travel and technology professionals.
Job Types: Full-time, Permanent
Salary: $100,000 per year
