The eCommerce Coordinator is responsible for maintaining and growing House of Electrical Supplies' online sales channels while ensuring customers have a seamless online shopping experience. This role works closely with Marketing, IT, Operations, and vendors to maintain accurate product information, improve website functionality, and enhance the company's digital presence.
Maintain and update product information within the Product Information Management (PIM) system, including product descriptions, images, datasheets, attributes, URLs, and specifications, ensuring accuracy and completeness.
Build and maintain relationships between related, equivalent, replacement, and upgraded products while assigning relevant industry search terms and product categories.
Collaborate with manufacturers and external data providers to improve product data quality and provide constructive feedback.
Identify opportunities to enhance website functionality and recommend new features or improvements to improve the customer experience.
Perform ongoing website testing, identify bugs or issues, and work with IT and development teams to resolve them.
Coordinate with Operations to ensure ERP and eCommerce processes align with day-to-day business requirements.
Research and implement SEO best practices to improve website search engine rankings.
Conduct keyword research and assign appropriate keywords and tags to products to improve online visibility.
Manage the company's social media platforms by sourcing content, publishing posts, monitoring engagement, and responding to customer feedback.
Develop and maintain weekly and monthly content calendars.
Create engaging, accurate, and concise content tailored to target audiences.
Perform daily website audits to ensure products are displayed accurately, pricing and content are correct, and merchandising standards are maintained.
Ensure featured products and promotional campaigns receive appropriate visibility to maximize customer engagement and sales.
Monitor website performance and recommend improvements based on analytics and customer behavior.
Assist with promotional campaigns, new product launches, and seasonal website updates.