Overview
We are seeking a creative and strategic Social Media Strategist and Manager to lead our digital marketing efforts. This role involves developing and executing comprehensive social media campaigns across multiple platforms to enhance brand visibility, engagement, and growth. The ideal candidate will have a strong background in digital marketing, graphic design, and analytics, with experience in e-commerce and SEO strategies. This position offers an exciting opportunity to shape our online presence and drive business success through innovative social media initiatives.
Responsibilities
- Develop, implement, and manage social media strategies aligned with company goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Create engaging content including graphics, videos, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
- Manage social media scheduling and posting using tools like Hootsuite and Buffer to ensure consistent brand messaging.
- Monitor social media channels for customer engagement, respond to comments and messages promptly, and foster community interaction.
- Conduct keyword research and SEO optimization to increase organic reach and visibility of content.
- Plan and execute paid advertising campaigns on Facebook Advertising and other digital platforms to boost campaign effectiveness.
- Analyze performance metrics using Google Analytics and platform insights to refine strategies for better results.
- Collaborate with the e-commerce team to integrate social media campaigns with online sales initiatives.
- Proofread all content for accuracy, tone, and brand consistency before publishing.
- Stay updated on the latest trends in digital marketing, social media algorithms, and emerging platforms to keep strategies innovative.
Skills
- Proven experience in digital marketing with a focus on social media management.
- Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
- Knowledge of SEO best practices and keyword research techniques.
- Experience managing paid advertising campaigns on Facebook Advertising or similar platforms.
- Familiarity with social media management tools such as Hootsuite and Buffer.
- Analytical skills with experience using Google Analytics to measure campaign performance.
- Excellent proofreading skills with attention to detail in content creation.
- Ability to develop creative content that resonates with target audiences across diverse demographics.
- Strong understanding of e-commerce platforms and integration strategies is a plus.
- Effective communication skills combined with the ability to work independently or collaboratively within a team environment.
This role is ideal for a passionate digital marketing professional eager to leverage their skills in a dynamic environment that values innovation, creativity, and strategic thinking.
Pay: From $40,000.00 per year
Benefits:
- Casual dress
- Flexible schedule
Work Location: Hybrid remote in Burlington, ON L7R 2N1
