Marketing Coordinator
Canadian Down & Feather Company is looking for a hands-on Marketing Coordinator to execute, analyze, and optimize campaigns across a variety of digital and traditional channels.
This is an on-site role.
Canadian Down & Feather Company is a B Corp™ Certified manufacturer of down, feather, and down alternative bedding products. We are a digital-first company that endeavors to provide the best product and customer experience.
E-Commerce Merchandising:
· Run promotions throughout the year, including set-up, monitoring, take-down and post-promotion analysis.
· Re-merchandise website regularly based on seasonal, promotional, and other requirements. Make sure the customer sees the right products and information in the right place at the right time.
· Implement SEO best practices and monitor the impact of SEO initiatives.
Email, Direct Mail & Social Media Marketing:
· Create and schedule email campaigns, snail mailings and social media posts as an extension of the website, ensuring a consistent look and feel, timely messaging and product placement, and a seamless customer experience across all digital touchpoints.
· Conduct subscriber and community management according to internal and regulatory standards.
Content Creation & Design:
· Perform light graphic design and coordinate with external partners for more complex projects.
· Assist with content creation, including shoot coordination, logistics, product preparation, and styling.
· Assist with packaging, product and web design projects, coordinating external partners as needed.
Performance Marketing:
· Work in-platform and with external partners to launch, monitor, and optimize PPC ads.
· Assist with day-to-day management of affiliate marketing program, including offer creation, publisher recruitment, and publisher communications.
Reporting:
· Retroactively compile and analyze historical data and incorporate insights into future strategies.
· Monitor campaign performance. Track and capture the impact of changes, identify areas of concern, and monitor trends.
· Run split tests and report on findings.
Other:
· Assist in the planning and execution of a variety of other projects, including gifting, event planning, retail pop-ups, sponsorships, appearances, PR, and more.
· Assist in RFP or vendor selection processes for agency partners, photographers, videographers, translators, designers, apps / software, etc.
Our ideal Marketing Coordinator will need:
· Strong track record of successful execution in a core or support business function other than marketing.
· Excellent visual and written communication skills and the ability to adapt tone and style to fit the brand.
· Meticulous attention to detail.
· Strong organizational skills to manage multiple priorities in a fast-paced environment.
· Aptitude for digital tools and learning new technologies and platforms.
· Strong Microsoft Excel skills.
The Marketing Coordinator will be poised for growth after:
· Gaining experience working in other departments including manufacturing, shipping, and customer service.
· Demonstrating an extensive understanding of the company, products, people, industry and competitive landscape.
· Demonstrating an understanding of, but irreverence toward traditionally accepted best practices and norms.
· Demonstrating critical and out-of-the-box thinking skills, curiosity, open-mindedness, and the flexibility to adjust thinking as insights evolve.
· Demonstrating advocacy for the customer in every decision.
About CDFC:
· We offer benefits including paid personal leave days, free flights, TTC subsidy, health care benefits and 24/7 access to our Employee Assistance Program.
· We offer room to grow! We’ve been ranked as one of Canada’s fastest growing companies from 2018 - 2023. We value personal development and offer the opportunity to learn new things and follow your interests and curiosity.
· We are committed to consumer education and transparency about our products and processes.
· We are committed to ethical sourcing, sustainability and social responsibility and strive for continuous improvement in these initiatives.
This job posting is for an existing vacancy.
Job Types: Full-time, Permanent
Pay: $60,000.00-$70,000.00 per year
Benefits:
- Casual dress
- Commuter benefits
- Company events
- Discounted or free food
- Employee assistance program
- Extended health care
- On-site parking
- Paid time off
- Store discount
Ability to commute/relocate:
- North York, ON M3J 1Y6: reliably commute or plan to relocate before starting work (required)
Work Location: In person
