Overview
We are seeking an energetic and motivated Casual Healthcare Marketing/Business Development Coordinator to join our dynamic team. This role offers an exciting opportunity to contribute to the growth and visibility of Life At Home through innovative marketing strategies and proactive business development efforts. As a key player in our marketing team, you will help elevate our brand presence, engage target audiences, and foster new partnerships, all while gaining valuable experience in the healthcare industry. This position is perfect for someone passionate about marketing, sales, and making a meaningful impact in our community health.
The ideal candidate will support the growth of Life At Home by generating referrals, building community partnerships, and running practical marketing that helps families and referral sources find our services.
Duties
- Identify and pursue new referral sources (hospitals, clinics, physicians, retirement homes, LTCs, case managers, community organizations).
- Build and maintain relationships with partners; represent the agency at networking events and community outreach.
- Plan and execute marketing activities: digital campaigns, social media, website content, print materials, and local events.
- Support the sales pipeline: track leads, follow up on inquiries, and help convert interest into admissions.
- Monitor results (referrals, inquiries, campaign performance) and report on what’s working.
- Conduct market research to identify new opportunities, industry trends, and competitor activities that inform strategic planning
- Utilize analytics tools to track campaign performance, analyze user behavior, and generate actionable insights for continuous improvement
- Coordinate product management efforts by supporting the development of healthcare tools and packages or services, ensuring alignment with market needs
- Design engaging visual content using Adobe Creative Suite to support marketing campaigns and promotional materials
- Manage advertising budgets effectively across digital channels while monitoring ROI to maximize outreach efforts
Requirements
- Proven experience with digital marketing tools including Facebook Advertising, Google AdWords, Google Analytics, and email marketing platforms
- Strong understanding of e-commerce platforms and strategies for online service promotion
- Familiarity with SEO techniques, WordPress website management, HTML coding basics, and analytics reporting
- Ability to conduct thorough research on industry trends, competitors, and target audiences
- Excellent communication skills with the ability to craft compelling content for various channels
- Knowledge of product management concepts within healthcare or related fields is a plus
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content creation
- Experience with budgeting for marketing campaigns and tracking performance metrics
Join us as a Casual Healthcare Marketing/Business Development Coordinator and be part of a vibrant team dedicated to improving community health through innovative marketing solutions. This paid position offers valuable hands-on experience in marketing, sales strategies, and healthcare business development, empowering you to grow your career while making a positive difference.
Pay: $19.00-$21.00 per hour
Expected hours: 5.0 – 10.0 per week
Benefits:
- Flexible schedule
- Mileage reimbursement
- Work from home
Work Location: In person
