Company Introduction
T&T Supermarket Inc. was founded in 1993 with two stores in BC. Since then, it has expanded rapidly and is now Canada’s largest Asian supermarket chain with 37 stores across the country: 14 in BC, 7 in Alberta, 14 in Ontario, and 2 in Quebec. The Company’s continuous expansion is going to bring more new stores in the next couple of years.
The Opportunity
The Marketing Specialist, specializing in social media, is responsible for developing and executing social media strategies that drive brand awareness, grow online communities, and support business objectives. This role oversees day-to-day social media management, collaborates with cross-functional teams, agencies, and influencers, and leverages performance insights to continuously optimize content and campaigns across multiple platforms.
You Will
- Plan, create, and publish engaging content across Instagram, TikTok, Facebook, YouTube, LinkedIn, and other social media platforms.
- Produce and edit engaging short- and long-form video content using CapCut, Adobe Premiere Pro, or other professional editing software. Understand content best practices across platforms such as TikTok, Instagram Reels, YouTube Shorts, and YouTube, with long-form YouTube content experience considered an asset.
- Work closely with internal teams and cross-functional departments to develop and execute integrated marketing campaigns, from planning and content development to optimization and post-campaign reporting.
- Manage influencer and agency partnerships by developing clear creative briefs, coordinating campaign deliverables, and ensuring content aligns with brand guidelines, campaign objectives, and timelines.
- Stay up to date with social media trends, platform updates, creator content, and competitor activities. Monitor social conversations to identify emerging opportunities and translate insights into relevant, engaging social-first campaigns.
- Develop paid media strategies across platforms including Meta and Google, working closely with external agencies to optimize campaign performance. Analyze campaign reports, provide strategic direction, and evaluate results against business objectives and KPIs.
- Support the planning and execution of marketing events and brand activations as needed, including coordination with vendors and internal stakeholders.
You Should Have / Be
- 2 – 4 years’ experience in Marketing. Post graduate certificate or university degree in Media, Communications, or Public Relations is an asset.
- Solid understanding of paid social advertising, particularly Meta Ads, with the ability to interpret campaign performance, evaluate agency recommendations, and translate business objectives into paid media strategies.
- Experience managing regional or national marketing campaigns, with a solid understanding of campaign budgeting, channel planning, and performance measurement.
- Strong writing skills, with an ability to write for different audiences, including external and internal.
- Excellent written and verbal communication skills in English. Proficiency in Chinese, Korean, Japanese, Vietnamese, or Tagalog is considered an asset.
- A vehicle and a valid driver’s license are needed.
- Active food blogger or content creator is highly preferred
- Existing relationships with media, creators, influencers, or digital communities are considered an asset.
This is an active job posting for a currently vacant position. We are recruiting to fill this role as part of our ongoing operational needs.
T&T Supermarket is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, gender, gender identity, age, veteran status, non-disqualifying physical or mental disability, or any other applicable characteristics protected by law.
Job Types: Full-time, Permanent
Pay: $50,000.00-$65,000.00 per year
Benefits:
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Store discount
- Vision care
Experience:
- Social media marketing: 3 years (required)
Language:
Work Location: In person
