Overview
We are seeking a dynamic and creative Social Media Manager to join our marketing team. This role is ideal for a digital marketing enthusiast with a passion for e-commerce, graphic design, and data-driven strategies. The successful candidate will be responsible for developing and executing engaging social media campaigns across various platforms to enhance brand visibility, drive online engagement, and support our e-commerce initiatives. Experience with SEO, analytics tools, and advertising platforms is essential to succeed in this position. This paid role offers an exciting opportunity to influence brand perception and growth through innovative content and strategic planning.
Responsibilities
- Develop, implement, and manage social media strategies aligned with business goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Create compelling content including graphics, videos, and copy using Adobe Creative Suite (Photoshop, Illustrator) to increase audience engagement.
- Manage social media scheduling and posting using tools like Hootsuite and Buffer (application).
- Conduct keyword research and SEO optimization to improve content discoverability and organic reach.
- Monitor social media channels for trends, customer feedback, and engagement opportunities; respond promptly to comments and messages.
- Plan and execute paid advertising campaigns on Facebook Advertising and other digital marketing channels to boost brand awareness.
- Analyze performance metrics using Google Analytics and platform insights; prepare reports to inform future strategies.
- Collaborate with the e-commerce team to promote products effectively through targeted campaigns.
- Proofread all content for accuracy, tone consistency, and brand alignment before publishing.
Experience
- Proven experience in digital marketing or social media management within an e-commerce environment.
- Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
- Hands-on experience with social media management tools such as Hootsuite or Buffer.
- Knowledge of SEO best practices and keyword research techniques.
- Familiarity with Facebook Advertising platform and digital marketing strategies.
- Ability to analyze data using Google Analytics to measure campaign effectiveness.
- Excellent proofreading skills with attention to detail in content creation.
- Prior experience in managing multiple social media platforms simultaneously while maintaining brand consistency is preferred. This position offers an engaging environment where creativity meets strategic planning—ideal for professionals eager to make a measurable impact through innovative digital marketing initiatives.
Pay: $18.25 per hour
Work Location: Hybrid remote in Surrey, BC V3T 2K2
