Job Overview
We are seeking a highly skilled and innovative Email Marketing Manager to lead our email campaigns and digital marketing initiatives. The ideal candidate will be responsible for developing, executing, and optimizing email marketing strategies to enhance customer engagement, drive sales, and support overall business growth. This role requires a strong understanding of e-commerce platforms, SEO best practices, and data analytics to deliver targeted and effective marketing communications. The Email Marketing Manager will collaborate with cross-functional teams to create compelling content and ensure brand consistency across all digital channels.
Duties
- Design, implement, and manage comprehensive email marketing campaigns tailored to target audiences using industry best practices.
- Utilize tools such as Mailchimp, HubSpot, or similar platforms to segment audiences, automate workflows, and analyze campaign performance.
- Conduct keyword research and incorporate SEO strategies into email content to improve visibility and engagement.
- Develop visually appealing email templates using Adobe Photoshop, Adobe Creative Suite, or HTML/CSS coding for responsive design.
- Manage integration of email campaigns with e-commerce platforms like WordPress or other CMS systems to synchronize product data and promotional offers.
- Monitor and analyze campaign metrics through Google Analytics, Google Ads, Facebook Advertising, and other analytics tools to optimize future efforts.
- Collaborate with the graphic design team to produce engaging visuals that align with branding standards and marketing goals.
- Stay updated on industry trends in digital marketing, including Google AdWords, Google Ads, JavaScript enhancements, and emerging technologies.
- Conduct A/B testing on subject lines, content layouts, and call-to-actions to maximize open rates and conversions.
- Maintain compliance with privacy laws such as GDPR and CAN-SPAM regulations while managing subscriber lists.
Qualifications
- Proven experience in email marketing management within an e-commerce or digital marketing environment.
- Strong knowledge of SEO principles, keyword research, and content optimization techniques.
- Proficiency in Adobe Photoshop, Adobe Creative Suite, HTML, CSS, JavaScript basics, and WordPress platform management.
- Hands-on experience with Google Analytics, Google Ads (AdWords), Facebook Advertising platforms, and SQL database management.
- Familiarity with email marketing tools such as Mailchimp or HubSpot for automation and segmentation.
- Ability to analyze data effectively using analytics tools to inform strategic decisions.
- Excellent graphic design skills for creating compelling visual content that enhances campaign performance.
- Strong project management skills with the ability to handle multiple campaigns simultaneously under tight deadlines.
- Effective communication skills with a keen eye for detail to ensure accuracy across all marketing materials. This position offers an exciting opportunity for a creative marketer passionate about digital channels to make a significant impact on our brand’s growth through innovative email campaigns and integrated digital marketing strategies.
Pay: $30.00-$35.00 per hour
Work Location: Remote
