Job Overview
We are seeking a proactive and detail-oriented Marketing Assistant to join our dynamic marketing team. This role offers an exciting opportunity to support various digital marketing initiatives, enhance brand visibility, and develop valuable skills in a fast-paced environment. The ideal candidate will have a passion for digital marketing, strong organizational skills, and familiarity with key marketing tools and platforms. This paid position is perfect for individuals eager to gain hands-on experience in e-commerce, SEO, social media advertising, and content creation.
Responsibilities
- Assist in developing and executing digital marketing campaigns across multiple channels including social media, email, and paid advertising.
- Conduct keyword research to optimize website content and improve search engine rankings (SEO).
- Manage and update website content using WordPress, ensuring accuracy and relevance.
- Create engaging graphics and visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles.
- Support the management of Google Ads (Google AdWords) campaigns, including Facebook Advertising and Google Analytics analysis.
- Monitor website traffic and campaign performance metrics to inform strategic decisions using analytics tools such as Google Analytics.
- Assist with email marketing campaigns, including content creation, segmentation, and performance tracking.
- Collaborate with team members on content calendars, blog posts, landing pages, and promotional materials.
- Support the implementation of HTML, CSS, JavaScript coding for website updates and enhancements.
- Conduct competitor analysis and keyword research to identify opportunities for growth in digital marketing efforts.
Experience
- Prior experience or familiarity with e-commerce platforms is a plus.
- Knowledge of SEO best practices and experience with keyword research tools.
- Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, and basic HTML/CSS coding.
- Experience managing Google Ads (Google AdWords), Facebook Advertising campaigns, and Google Analytics is highly desirable.
- Understanding of email marketing platforms and strategies for audience engagement.
- Basic knowledge of SQL or JavaScript is a bonus but not required.
- Strong analytical skills with the ability to interpret data to optimize marketing strategies.
- Excellent communication skills with a creative mindset and attention to detail.
This position provides valuable exposure to various aspects of digital marketing within a collaborative environment—ideal for aspiring marketing professionals looking to build their skill set while contributing to impactful campaigns.
Pay: $18.25-$20.00 per hour
Benefits:
Work Location: In person
