What is the opportunity?
Next Best Action (NBA) is foundational in RBC’s Personal Banking strategy to deliver more value for all Canadians through simpler experiences, more thoughtful recommendations, and more holistic support. The team directly contributes to RBC’s ambition to Win for Tomorrow by enabling hyper-personalized journeys that are scalable, measurable, and powered by leading-edge analytics and AI innovation.
We’re looking for a Manager, NBA Measurement and Analytics to join the NBA group and contribute to the enterprise experimentation efforts. In this role, you will design, execute, and evaluate experiments that optimize campaign performance and inform client engagement strategies. You’ll help drive a culture of experimentation that accelerates learning, sharpens decision-making, and advances RBC’s leadership in personalized marketing and financial advice. This is an opportunity to shape the future of client engagement at the #1 bank in Canada, named one of the world’s most AI-mature financial institutions where bold thinking, innovation, and data-driven action create real value for clients and the communities we serve.
This is a hybrid role and will require to work from the office 3 to 4 days a week.
Job Description
Design, execute, and evaluate enterprise-level marketing experiments across channels and client segments.
Work closely with Marketing and Business partners to analyze the experiment results with statistical methods
Develop the scalable data pipeline for analytical ready datasets to automate KPI calculations.
Translate complex test results into clear, actionable insights that influence strategy and campaign performance.
Maintain documentation, ensure data security compliance, and promote best practices within the organization
Must Have:
Academic background in Data Science, Statistics, Mathematics, or a related field
3 to 5 years of work experience as a Data Scientist or Data Analyst within Marketing Analytics
3 to 5 years of work experience programming experience with large databases/datasets using Python, SQL, and/or PySpark
Excellent communication and presentation skills sharing business insights with senior managment.
Knowledge and work experience of testing methodologies (e.g., A/B testing, statistical significance, hypothesis testing)
Understanding of Statistics & Causal Inference concepts (e.g., hypothesis testing, power analysis, T-test, Z-Test, ANOVA)
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work
Job Skills
Big Data, Business Insights, Executive Presenting, Marketing Analytics, Microsoft Excel, Microsoft PowerPoint, PySpark, Python (Programming Language), Structured Query Language (SQL)
Additional Job Details
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
Toronto
Canada
37.5
Full time
PERSONAL & COMMERCIAL BANKING
Regular
Salaried
2026-06-02
2026-06-17
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Our Employment Opportunities
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.
