Job Overview
We are seeking a dynamic and experienced Automotive Social Media Marketing Manager to lead our digital marketing efforts within the automotive industry. This role involves developing and executing innovative social media strategies to enhance brand visibility, engage with customers, and drive online sales. The ideal candidate will possess a strong background in digital marketing, graphic design, and analytics, with a passion for automotive trends and e-commerce platforms. This is a paid position suitable for both experienced professionals and interns eager to grow their marketing expertise in a fast-paced environment.
Duties
- Develop and implement comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Manage content creation including graphic design, video editing, and proofreading to ensure engaging and high-quality posts using Adobe Creative Suite tools like Photoshop and Illustrator.
- Utilize SEO best practices and keyword research to optimize content for search engines and improve organic reach.
- Oversee paid advertising campaigns including Facebook Advertising and Google Analytics to measure performance and ROI.
- Schedule posts efficiently using tools such as Hootsuite and Buffer (application) to maintain consistent online presence.
- Monitor social media trends within the automotive industry to adapt strategies accordingly.
- Collaborate with sales teams to align marketing campaigns with e-commerce initiatives and promotional events.
- Analyze campaign data regularly to optimize content strategy, engagement rates, and lead generation efforts.
Skills
- Proven experience in digital marketing with a focus on social media management within the automotive or e-commerce sectors.
- Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator.
- Strong understanding of SEO techniques, keyword research, and content optimization strategies.
- Experience with social media management platforms like Hootsuite and Buffer (application).
- Knowledge of Facebook Advertising, Google Analytics, and other digital advertising tools.
- Excellent proofreading skills with attention to detail for all content pieces.
- Ability to analyze data insights to inform strategic decisions.
- Creative mindset with the ability to produce compelling visual content that resonates with target audiences.
This position offers an exciting opportunity for individuals passionate about automotive marketing and digital innovation to make a significant impact in our brand growth while honing their skills in a professional environment.
Pay: $40,000.00-$70,000.00 per year
Work Location: In person
