About PLAY3
PLAY3 is the scalable ad network for digital worlds. We sit at the intersection of culture, brand storytelling, and next-gen platforms like Roblox, Discord, and Twitch. From executing high-impact campaigns to building the tools that make virtual worlds measurable, PLAY3 is redefining how brands engage with the next generation of consumers. We combine deep domain expertise with irreplicable technology to deliver campaigns that look incredible and perform exceptionally.
The Role
We're looking for a creative generalist who runs on AI — someone who lives on the internet, spots what's about to trend, and turns it into AI-powered templates, content, and campaigns. One person who, with the right AI tools and workflows, can do what used to take a whole creative team: research culture, design AI image/video templates, produce content, run social, and write the copy.
Key Responsibilities
Research trends & culture
- Research social media trends, youth-oriented digital culture, memes, visual styles, and content-consumption behaviors across international markets.
Design AI-powered templates & creative directions
- Design AI-powered image and video templates — concept development, prompt writing, style exploration, and output optimization.
- Develop creative directions grounded in trending aesthetics, characters, cultural references, seasonal moments, and platform-specific formats.
Write prompts & optimize output
- Independently write and refine prompts for AI image and video generation to hit high-quality, on-brand results.
- Test, compare, and optimize AI outputs for composition, color, style consistency, character expression, and social-media appeal.
Produce content across formats
- Create graphics, short-form videos, and scroll-stopping thumbnails for YouTube and Roblox/gaming.
- Write sharp, on-brand copy across captions, posts, and pages.
Run social & growth
- Manage our social accounts end-to-end — plan, post, and review performance and analytics to keep improving what works.
Own brand & commerce systems
- Build and maintain brand guides and style guides so everything feels cohesive.
- Manage Shopify integrations and storefront creative.
Build the workflows & document the playbook
- Do all of the above with AI, and build repeatable workflows and automations so output scales.
- Document creative best practices, prompt examples, workflow notes, and template guidelines for future production.
- Collaborate with Product, Design, Marketing, and AI teams to deliver high-quality, localized creative experiences for global users.
You'll work the way we do — with tools like Notion, Claude Code, and Claude — building systems, not doing everything by hand.
- Identify viral content patterns and translate them into creative AI template ideas, visual concepts, and reusable content formats.
What We Are Looking For
- Creating content for creator platforms.
- Experience with AI template design, creator-economy products, or creative automation.
- Design Fundamentals: A strong portfolio demonstrating a solid grasp of typography, layout, color theory, and visual hierarchy.
- Software Proficiency: Experience with industry-standard design tools (e.g., Figma, Adobe Creative Suite).
- Bonus: Roblox/gaming familiarity, motion/video editing, ability to ship to code (v0, Cursor), and comfort with AI agents (Claude Code) and workflow automation.
Location: Must be located in or around Vancouver, BC.
Why Join PLAY3?
At PLAY3, you will be at the forefront of digital advertising and next-gen platforms. You will have the opportunity to work on campaigns for globally recognized brands and contribute to a company that is actively shaping the future of brand engagement in virtual worlds. This part-time role offers a fantastic opportunity to grow your skills, experiment with cutting-edge AI tools, and build a portfolio of impactful work.
How to Apply
Please submit your resume and a link to your portfolio. If your portfolio includes examples of AI-assisted design work, please highlight them!
Pay: $20.00-$27.00 per hour
Benefits:
Work Location: In person
