A Part-Time Academic is needed to teach the following course in the Fall term from September to December 2026.
This course is designed to provide students with an understanding of how the major types of marketing communication messages are created and delivered. This means students should come away knowing the strengths and weakness of the major marketing communication functions (e.g. advertising, public relations, direct response, sales promotion, social media marketing, web marketing, packaging, etc.) and the major media used by them. By the end of the course, the student will have the ability to: (1) establish a knowledge base of researching and evaluating a company’s marketing and promotional situations; (2) gain hands-on experiences in the creation of an integrated marketing communication campaign that impact customer relationships and brands; and (3) develop effective communication strategies and programs for real company situations. For those students who are not marketing majors, this course will also provide a basic understanding of persuasive skills which can be used no matter what vocation they choose in the future.
This course consists of two weekly 80-min lectures on Tuesday and Thursday, 16:05-17:25. There will be one other section of this same course held by a current faculty member who will also serve as an overall course coordinator. The Part-Time Academic will be responsible for the organization of their own section, preparation and delivery of its teaching and evaluation materials, student assessment, and assurance of learning. The Part-Time Academic shall also hold two additional hours of office hours per week for direct consultation by students, for which office space will be provided.
This is a position with a strong emphasis on high-quality teaching, excellent communication and dedication to student success.
