Senior Strategist responsible for building and activating commerce media strategies for Colgate Palmolive across Canadian retailers (e.g., Loblaws, Walmart, Shoppers Drug Mart), spanning retail media networks (RMNs) and third-party vendor campaigns. The role partners with client and internal stakeholders to translate business objectives into channel plans, measurement, and continuous optimization.
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Develop commerce channel, tactic, and audience strategies; define KPIs aligned to client “jobs to be done”.
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Lead/coordinate vendor and RMN processes: support RFPs, evaluate capabilities and proposals, and manage ongoing campaign communications (e.g., store/SKU lists, measurement inputs).
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Run campaign execution and cross-team coordination with vendors, internal teams (manager/creative), and client stakeholders; maintain status documentation.
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Measure performance: review vendor reporting, support in-flight optimizations, and produce end-of-campaign wrap reports and learning agendas.
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Own day-to-day admin: maintain shared drive/status docs; keep evergreen materials (e.g., activation decks) up to date; recap calls/meetings
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4–6 years of experience planning/executing commerce media (RMNs, third-party digital, paid social, etc.).
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Strong understanding of shopper marketing and eCommerce; ability to build commerce media plans and evaluate media metrics (e.g., CPMs, impressions, audiences).
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Experience with retail media planning (e.g., Walmart Connect, Loblaw/PC Optimum media offerings).
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Experience creating campaign wrap reports; strong writing for strategic points of view.
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Strong presentation and leadership skills; Bachelor’s degree required.
Success traits
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Self-starter with strong learning mindset and curiosity for commerce/digital trends.
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Collaborative and confident communicator (able to share a POV with internal and client partners).
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Highly organized and detail-oriented; comfortable managing multiple workstreams and stakeholders.
