Find Your Spot at Humber
At Humber, we are a vibrant, diverse community of professionals dedicated to providing an exceptional learning experience for our students. Through our strategic vision and exciting new brand Builders of Brilliance, we are co-constructing a new model of polytechnic education for Ontario, Canada, and the world. We are committed to ensuring Humber offers the right programs, with the most effective teaching and learning approaches, to prepare exceptional leaders for our industries and communities.
To achieve our vision, we take finding and developing the right talent very seriously. We offer a collegial, collaborative, inclusive environment in which each individual is supported to grow and bring their best each day.
If you are excited by the prospect of contributing to our vision for learning, if you would like to be part of building a new model of polytechnic education, of ‘building brilliance’, in one of Canada’s preeminent higher education institutions, then here is your opportunity to join our dynamic team.
Job Details:
Position Title: Business Analyst – Personalization Lead - DXP
Status: Full-Time Administration
Hours: 37.5 hours per week
Faculty/Department: Information Technology Services
Campus/Location: North Campus – must be comfortable working hybrid, a minimum of four (4) days on-site.
Minimum Starting Salary: $95,579; starting salaries are determined based on qualifications and years of related experience.*
About the Information Technology Services at Humber:
Humber Digital Innovation, Information Technology Services provides leadership for the continuous development of digital experiences delivered on a secure, flexible, and dependable IT environment built on a foundation of transparency, collaboration, client focus, and respect. Together we transform client ideas into results, leverage technology to enable student engagement and success, support students and employees in the journey of discovery, deliver integrated digital solutions to improve collaboration and communication across the Humber community, and improve business processes to enable better decision-making. Digital Innovation, Information Technology Services is always striving to enhance the digital experience for students, staff, and visitors.
About the Business Analyst - Personalization Lead - DXP Role:
Under the general direction of the Product Owner, Digital Experience Platform (DXP), the Business Analyst, Personalization Lead is responsible for executing and advancing personalization practices across Humber’s web properties, ensuring digital experiences are tailored to meet the needs of diverse audiences and support desired user journeys.
Working as part of the DXP team, you will identify and define opportunities to enhance web experiences through targeted personalization and data-driven insights. You will contribute to the design, development, and optimization of personalization initiatives, including campaigns and experiments (A/B testing), ensuring delivered experiences are relevant, effective, and aligned with strategic goals.
Acting as a bridge between strategic needs and digital execution, you will collaborate with departments to understand objectives, evaluate existing user journeys, and translate insights into actionable personalization approaches. You will monitor and analyze the performance of personalized experiences, using experimentation and data to support continuous improvement of user engagement.
Ultimately, you are accountable for contributing to the evolution of Humber’s web experiences by enabling more relevant, tailored interactions that improve user experience and support measurable outcomes.
Key Responsibilities
Collaborate with key stakeholders across Humber to understand objectives and support user journey definition, identifying opportunities to tailor. and adapt content for different audiences.
Define and refine audience segments based on user behaviour, data insights, and institutional priorities.
Define and design experiments, including A/B testing and segmentation strategies, to evaluate and improve web experiences.
Lead web personalization and tailoring initiatives, ensuring delivered content is relevant and aligned with the needs of target audiences.
Configure and manage personalization tools and platforms to support the delivery of campaigns and experiments.
Collaborate with analytics and technical teams to ensure accurate data collection, tracking, and measurement of personalization initiatives.
Analyze and interpret experimentation results, using insights to refine and optimize personalization approaches and campaigns.
Provide data-driven guidance to stakeholders, helping them understand performance insights and apply them to improve digital experiences.
Identify and recommend new personalization opportunities based on performance insights and emerging needs.
Ensure personalization approaches align with institutional standards, accessibility requirements, and content governance practices.
Ensure consistency and quality of personalization approaches across web properties, aligning with established patterns and best practices.
Document personalization approaches, experiments, and outcomes to support knowledge sharing and continuous improvement across the Digital Experience team.
About You:
You are passionate about working at Ontario's largest Polytechnic; you thrive on improving productivity and quality that contribute to team success! If this sounds like you, keep reading:
Education
A three-year degree in Information Technology, Computer Science, Business or a related field.
Experience/Skills
A minimum of five years of experience in business analysis, digital experience, or related roles within complex, enterprise environments.
Experience working with cross-functional teams, including product, content, design, and technical teams, to deliver and refine digital experiences.
Familiarity with digital experience platforms and content management systems, including experience with Drupal, Acquia Site Factory, or similar technologies.
Strong collaboration and stakeholder engagement skills, with the ability to work effectively with product, content, design, and technical teams.
Excellent communication and presentation skills, with the ability to translate data and insights into clear, actionable recommendations for diverse audiences, including leadership.
Experience operating within a product management model, supporting iterative delivery, experimentation, and continuous improvement.
If this sounds like you, we'd love to hear from you! At Humber Polytechnic we don't just accept difference we celebrate it! Experience comes in many forms, skills are transferable, and a progressive mindset goes a long way at Humber. If your experience is close to what we're looking for, consider applying and tell us why you are a great candidate for this job. Find your Spot at Humber!
What's in it for you?
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An opportunity to be a part of building Humber's future.
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Be part of a diverse, hard-working, and supportive team.
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Tools and technology that will allow you to succeed at your job.
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Amazing perks!
We thank you for your interest in working with Humber Polytechnic. Only applicants selected for an interview will be contacted.
Equity, Diversity, and Inclusion
Humber Polytechnic is committed to a workforce that reflects the diversity of our students and our city. We actively seek Indigenous Peoples and individuals from equity-deserving groups with demonstrated skills and knowledge to deal with all aspects of equity, diversity and inclusion in a post-secondary environment.
Humber supports employment equity. Racialized workers, women, Indigenous workers, LGBTQ2S+ workers and workers with disabilities are encouraged to apply. For the purpose of statistical data collection, applicants are strongly encouraged to voluntarily self-identify. Humber’s diverse workplace also supports Francophone workers and young workers.
Accommodation
Humber Polytechnic is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Our Talent Acquisition team will work with applicants requesting accommodations at any stage of the hiring process. This document is available in alternate formats upon request.
Anti-Discrimination Statement
At Humber Polytechnic, all forms of discrimination and harassment are prohibited. All employees and applicants have the right to work in an environment that is free from discrimination and harassment. If you need assistance with concerns related to discrimination and harassment, please contact the Office of Human Rights and Harassment ([email protected]).
