Goh Ballet Canada is looking for a creative, strategic, and results-driven Marketing, Communications & Brand Specialist to join the team.
ABOUT GOH BALLET CANADA
Goh Ballet Canada is one of Canada's leading classical ballet institutions. Established in 1978 and now under the leadership of Chan Hon Goh C.M., D.Litt., former Principal Dancer of The National Ballet of Canada, the academy is renowned for artistic excellence in dance education and performance productions.
We are expanding to a new location, creating exciting opportunities to grow operations, programming, and community engagement. This is a pivotal time to join a high-performing organization at the forefront of classical ballet in Canada.
POSITION OVERVIEW
Reporting to senior leadership, the Marketing, Communications & Brand Specialist will play a central role in promoting the Academy's programs, performances, and institutional vision, while ensuring a consistent and compelling brand presence across all platforms.
This is a hands-on, full-cycle marketing role. The right candidate brings demonstrated experience running paid digital advertising campaigns, a strong eye for brand, and the creative range to produce compelling content across channels.
KEY RESPONSIBILITIES
Paid Digital Advertising
- Plan, execute, and optimize paid campaigns across Google Ads and Meta Ads, with accountability for performance metrics including CTR, ROAS, and conversion rates
- Develop campaign briefs, manage budgets, and report on results to senior leadership
- Identify and test audience segments, creative formats, and messaging to continuously improve campaign performance
Marketing, Communications & Brand Development
- Develop and execute integrated marketing and communications strategies to support student recruitment, performances, summer programs, auditions, events, and community initiatives.
- Champion the visual, verbal, and experiential expression of the Goh Ballet brand across all public facing touchpoints.
- Produce engaging content across digital, print, email, website, and social media platforms
- Manage and grow the Academy's social media presence through strategic planning, content creation, photography, video, reels, stories, and audience engagement
- Design and produce marketing materials including digital advertisements, social media graphics, brochures, presentations, and event collateral
- Develop and distribute newsletters and campaign emails through Mailchimp and related platforms
- Maintain and update website content using WordPress or equivalent CMS
- Capture and coordinate photography and video content for performances, classes, and events
- Draft press releases, media materials, and communications supporting organizational announcements
- Monitor analytics across channels and use data to inform future campaigns
Event Promotion & Community Engagement
- Promote and support performances, auditions, open houses, and outreach initiatives throughout the year
- Serve as an on-site representative at events, ensuring a professional and welcoming experience for families, guests, sponsors, and community partners
- Develop and maintain relationships with media contacts, advertising partners, and community collaborators
Administrative & Operational Support
- Respond professionally and thoughtfully to inquiries from prospective students and families.
- Support recruitment initiatives, registration campaigns, scholarship programs, demonstrations, and special projects.
- Collaborate with faculty, administrative colleagues, and leadership on seasonal priorities and organizational initiatives.
CANDIDATE PROFILE
The ideal candidate is a creative self-starter with a proven track record in paid digital advertising and a genuine passion for the performing arts.
- 3 to 5 years of experience in marketing, communications, or a related field
- Demonstrated, hands-on experience managing Google Ads and Meta Ads campaigns, including budget management and performance reporting
- Exceptional written and verbal communication skills with the ability to adapt messaging for diverse audiences and platforms
- Experience managing social media channels and content creation initiatives
- Proficiency with Canva, Mailchimp, Microsoft Office, and WordPress or similar CMS
- Strong graphic design capabilities with an eye for visual storytelling and brand consistency
- Experience creating and editing photo and video content for digital marketing purposes
- Strong project management skills with the ability to manage multiple priorities and deadlines
- Professional, personable, and able to work both independently and collaboratively
- Availability to support evening and weekend performances and events as required
Preferred Assets
- Experience within the performing arts, cultural, educational, or nonprofit sectors.
- Knowledge of ballet, dance education, or live performance environments.
- Familiarity with Adobe Creative Suite or professional photo/video production tools
- Experience with sponsorships, partnerships, or media relations
- Conversational or fluent Mandarin is an asset, given the diversity of our student and family community
HOW TO APPLY
Please submit your resume, a cover letter expressing why you are the right fit for this role, and a portfolio or examples of your marketing work, including at least two writing samples and examples of paid ad campaigns you have managed.
All applications will be reviewed and considered. We thank you for your interest in this position; however, we will only be contacting those selected for interviews.
Goh Ballet Canada is committed to employment equity through a process which identifies and eliminates discrimination in the organization's employment procedures and policies. We encourage applications from qualified individuals who identify as LGBTQ2+, First Nations, Inuit and Metis, people of colour, and people with disabilities.
The position will remain open until it is filled.
Pay: $65,000.00-$75,000.00 per year
Application question(s):
- Do you speak Mandarin at a conversational or fluent level?
- How many years of experience do you have managing paid digital advertising campaigns (e.g., Google Ads, Meta Ads)?
- Which paid ad platforms have you actively managed campaigns on?
- Do you have experience creating content for performing arts, cultural, education, or nonprofit organizations?
- Are you comfortable working on-site, including some evenings and weekends for performances and events?
- Do you have a portfolio of marketing work you can share, including writing samples?
Work Location: In person
