Summary:
Tourism Red Deer is the Destination Management Organization (DMO) for Red Deer and region. We exist to grow the visitor economy in Red Deer, Red Deer County, and Central Alberta. Our goal as an organization is to position our region as the top major event destination in Canada among small - medium sized cities.
Tourism Red Deer is seeking a creative, organized, and digitally savvy Digital Marketing Specialist to join our marketing team. This position plays a key role in showcasing Red Deer as a vibrant destination through engaging digital content, website management, graphic design, photography, videography, and visitor-facing digital platforms. The successful candidate will take ownership of Tourism Red Deer's digital content and website presence while supporting broader marketing and communications initiatives. As a key part of the Marketing and Communication team, this individual works closely with our community partners and members, in promoting Red Deer and region.
If you're someone who enjoys wearing multiple hats, thrives in a collaborative environment, and loves creating content that inspires people to explore new places, we'd love to hear from you.
Role, Responsibilities and Key Performance Areas:
Website, Digital & Graphic Content Creation: (60% - 70%)
The successful candidate will lead Tourism Red Deer's digital content and online visitor experience by:
Maintaining and updating Tourism Red Deer's website to ensure visitor information is current, engaging, and accurate.
Managing visitor-facing digital platforms, including online passes, digital campaigns, forms, event listings, and other interactive tools.
Reviewing, approving, and publishing community events to the online events calendar while proactively sourcing additional member and community events.
Organizing and maintaining digital asset libraries, photography, video, graphics, and marketing resources.
Capturing high-quality photography and videography at community events, attractions, member businesses, and partner locations.
Editing short-form video content using Cap Cut, Adobe Premiere Pro, or similar software.
Designing creative marketing materials and branded assets that support Tourism Red Deer campaigns, events, promotions, and partner initiatives.
Ensuring Tourism Red Deer's digital presence reflects current branding, marketing priorities, and visitor needs.
Marketing & Communications Support: (20% - 30%)
Support content creation for social media, blogs, newsletters, promotional materials, and partner communications.
Assist with social media scheduling, monitoring, community management, and responding to visitor inquiries.
Stay current with social media trends, emerging content formats, platform updates, and digital marketing best practices.
Contribute ideas for marketing campaigns, promotions, and destination storytelling initiatives.
Support email marketing campaigns through content creation, formatting, scheduling, and distribution.
Assist with the planning and execution of destination marketing campaigns, promotions, and tourism initiatives.
Collaborate with internal staff, tourism members, partners, vendors, and stakeholders to help deliver projects on schedule.
Provide administrative and project support for marketing initiatives, events, and partnership programs.
Demonstrate initiative, flexibility, and a willingness to contribute to a wide variety of organizational projects.
Projects and Assignments, Marketing Research (5% - 10%)
Works with internal team members and external members of Tourism Red Deer for planning and execution of projects, events and team assignments.
Keeps abreast of digital technologies impacting marketing collateral & communication
Researches and keeps informed on leading marketing trends and initiatives to apply to the marketing and communications plans of Tourism Red Deer and the members
Research current events in Central Alberta
Benefits:
- Company events
- Dental care
- Extended health care
- Mileage reimbursement
- On-site parking
- Paid time off
Work Location: In person
