Leggat Auto Group is looking for a Social Media Manager! This position will support the dealerships of Leggat Auto Group in short form content creation, multi-brand content management, and other social media strategies to grow the online profile of the business. This is a hybrid role, with some travel between dealership locations required.
Compensation: $50,000 - $60,000 Salary with bonus
About Us:
Established in 1922, Leggat Auto Group is a family-owned business with 12 dealerships across Southern Ontario. With over a century of experience, we are committed to providing exceptional automotive experiences to our community. Whether you're looking for your perfect vehicle, service, repairs, or parts, our team of over 600 dedicated employees is here to help you find solutions. At Leggat Auto Group, we value teamwork, passion, and ingenuity, and we are committed to providing a supportive and motivating environment for our employees to grow their careers.
Responsibilities:
-
Develop and implement comprehensive social media strategies for both Leggat dealerships and Leggat National Leasing, ensuring consistent brand messaging and audience engagement.
- Create, curate, and manage high-quality, compelling content for various social media platforms, including but not limited to Facebook, Instagram, LinkedIn, TikTok, and emerging platforms.
- Monitor, analyze, and report on social media performance metrics to measure the effectiveness of campaigns, making data-driven recommendations for optimization.
- Collaborate with internal teams, including Marketing, Sales, and Customer Service, to ensure cohesive brand messaging and alignment with business objectives.
- Engage with online communities, responding to comments, messages, and inquiries promptly and professionally.
- Stay up to date with social media trends, platform updates, and industry best practices to keep Leggat Auto Group at the forefront of digital engagement.
- Manage social media advertising campaigns, including budget allocation, audience targeting, and performance tracking.
- Coordinate influencer partnerships and brand collaborations to expand reach and credibility.
Successful Candidates Possess:
-
Post Secondary Degree or Diploma in Media, Marketing, or related field preferred
-
Experience managing social media accounts, short form content creation experience an asset
-
Strong organizational, copywriting, and professional communication skills
-
Knowledge of automotive brands an asset
-
Existing portfolio of professional content managed will aid your application
-
Current valid drivers' licence and reliable means of transport required
Why Work for Leggat Auto Group:
- Career Growth Potential with 12 Dealerships and 600 Employees strong
-
Drug, Dental and Extended Health Benefits
-
Travel, Life Insurance and AD&D
-
Consult+ Employee Assistance Program (EAP)
-
Employee Recognition and Events
-
Employee Pricing on Vehicle Purchases and Parts and Services
-
Goodlife Membership Discounted Corporate Rate
-
Free Parking
-
Leggat Care Foundation, we support the communities in which we live and work
-
We represent 80% of the Car Manufacturer Brands
Additional Information:
Our company proudly provides equal employment opportunities for all employees and applicants. We welcome and encourage applications from persons with disabilities. Accommodations are available upon request for candidates taking part in any aspect of the selection process.
We do thank all applicants in advance, but only those selected for an interview will be contacted. Thank you for your interest!
