Business Development & Market Growth (Primary Focus)
- Own the launch and growth strategy for Corelia Health in Northern Ontario, with North Bay as the anchor market and a roadmap for expansion into surrounding communities.
- Build a referral pipeline from zero by establishing relationships with hospitals (e.g., North Bay Regional Health Centre), Ontario Health atHome, discharge planners, social workers, family physicians, geriatricians, retirement residences, long-term care homes, pharmacies, and senior-serving community organizations.
- Set and own quarterly growth targets — qualified leads, referral source activations, in-home assessments completed, new clients onboarded, and recurring revenue.
- Represent Corelia Health at community events, health fairs, senior expos, Chamber of Commerce events, and Indigenous and Francophone community gatherings.
- Develop and execute local marketing initiatives in collaboration with head office, including digital/social presence, print collateral, community sponsorships, and educational seminars for families.
- Pursue contract and partnership opportunities — private pay clients, third-party insurers, veterans' programs, WSIB, Indigenous health partners, and corporate accounts.
Client Services & Intake
- Serve as the primary local point of contact for prospective clients and their families, responding to inquiries within 30 minutes.
- Conduct in-home consultations and care needs assessments.
- Convert qualified leads into long-term clients, with care typically starting within 24–48 hours.
- Build trust-based, lasting relationships and resolve concerns with empathy and urgency.
Care Planning & Coordination
- Co-design personalized care plans with Corelia Health's clinical team (RNs / RPNs).
- Match caregivers to clients based on skill, personality, language, and cultural fit.
- Coordinate with family physicians, nurse practitioners, pharmacists, occupational and physiotherapists, and Ontario Health atHome care coordinators to ensure continuity of care.
- Maintain accurate, confidential, PHIPA-compliant client records.
Branch Operations & Administration
- Hold full operational accountability for the North Bay branch, including budget, P&L, monthly reporting, and KPIs.
- Run lean during the start-up phase — handling scheduling, payroll input, and day-to-day administration with head office support.
- Ensure compliance with the Home Care and Community Services Act, PHIPA, OHSA, ESA, and other applicable Ontario regulations.
- Plan and execute the hiring of additional administrative and coordination support as the branch scales.
Recruitment, Training & Quality Supervision
- Recruit, screen, hire, and onboard caregivers and PSWs as client volume grows.
- Conduct orientation and ongoing training on Corelia Health policies, IPAC, and care plans.
- Perform regular quality supervision visits, performance reviews, and competency checks.
Hands-On Caregiving (As Needed During Start-Up)
- Step in to provide direct personal care, companionship, or skilled support during early-stage scheduling gaps or emergencies.
- Provide PSW-level services such as personal hygiene assistance, mobility support, meal preparation, medication reminders, and companionship.
- Lead by example to set the standard for the team.
Required Qualifications
- Demonstrated business development success — ideally in healthcare, home care, senior living, insurance, pharmaceuticals, medical devices, or another B2B/B2C service sector. Candidates must be able to point to specific revenue, partnership, or client-acquisition outcomes they have personally driven.
- Minimum 2-3 years of progressive experience, with at least 1-2 years in a leadership, sales leadership, or business development capacity.
- Diploma or degree in business, healthcare administration, nursing, social work, gerontology, marketing, or a related field. An equivalent combination of education and demonstrated experience will be considered.
- Personal Support Worker (PSW) certificate from a NACC-recognized program OR active registration as an RPN or RN with the College of Nurses of Ontario (CNO). Required because the role includes hands-on caregiving during the start-up phase.
- Strong working knowledge of, or ability to quickly learn, Ontario's home and community care landscape, including Ontario Health atHome.
- Excellent written and verbal communication skills in English; comfortable presenting to physicians, hospital leadership, and family decision-makers.
- Valid Ontario Class G driver's license, clean driver's abstract, reliable personal vehicle, and willingness to travel extensively across Northern Ontario.
- Computer literacy: Microsoft Office, CRM/scheduling software, and electronic care documentation systems.
- Ability to pass a Vulnerable Sector Police Records Check.
Preferred Qualifications
- Existing professional network in the North Bay / Northern Ontario healthcare community.
- Bilingual French / English.
- Prior experience launching a new branch, territory, or franchise location.
- Specialized training in dementia care (e.g., GPA, U-First!, PIECES), palliative care, or Behavioural Supports Ontario (BSO).
- Familiarity with Indigenous health partnerships and culturally safe care delivery in Northern Ontario.
What We Offer
- Competitive base salary plus performance-based incentives tied to branch growth and quality outcomes.
- Health and dental benefits.
- Paid time off and statutory holidays as per the Ontario Employment Standards Act.
- A founding leadership role with significant autonomy to build the Northern Ontario business.
- A rare opportunity to get in on the ground floor of an ambitious, fast-growing organization — supported by a strong head office team.
- Ongoing professional development and training.
Pay: $22.00-$25.00 per hour
Benefits:
- Commuter benefits
- Paid time off
- Profit sharing
- Work from home
Work Location: Hybrid remote in North Bay, ON P1B 1B1
