Job Overview
We are seeking a dynamic and detail-oriented Marketing Co-ordinator to join our team. The Marketing Coordinator will work closely with our Branding & Marketing Manager to perform a wide range of duties to ensure that marketing initiatives are executed effectively, contributing to the visibility and success of The Kartners Group. This includes planning, scheduling, and overseeing marketing campaigns to improve marketing efforts and increase sales.
Duties
- Works with the Marketing and Branding Manager to ensure digital designs and layouts continue to reflect our brand and purpose.
- Conduct photo shoots for marketing material, managing the production of high-quality visual content.
- Proposes and creates compelling content that promotes audience interaction, increases traffic on company sites, and encourages audience participation.
- Posts, monitors, and engages on social media channels daily (Instagram, Facebook, LinkedIn, Twitter and YouTube)
- Assists Marketing and Branding Manager with large projects, events, and photo/video shoots
- Researches competitors, develops and executes social media campaigns that drive business
- Continuously improves social media strategies by capturing and analyzing metrics
- Works with the Marketing and Branding Manager to coordinate ad campaigns using social media strategy.
- General maintenance of the website to update news, announcements, sales tools, etc., and coordinate with social media efforts.
- Writes and distributes e-newsletters to subscribers and manages campaigns and distribution lists on MailChimp.
- Manages timelines and schedules with the Marketing & Branding Manager and Purchasing Team to ensure the effective rollout of all marketing campaigns across all social media channels and websites.
- Proactively seeks opportunities to improve and strengthen brand communication
- Continuously identify and act on new opportunities for audience growth, brand awareness, and brand exposure.
- Coordinate with printing vendors to oversee the production of promotional materials, ensuring quality control and timely delivery.
- Responsible for coordinating and driving tasks to completion with third-party organizations across various projects.
- Oversee the inventory of marketing assets, ensuring adequate stock levels for collateral and promotional items.
- Develop and implement internal and external marketing tools and resources to provide valuable support to the team.
Qualifications
- Diploma or degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in a marketing or marketing coordinator role.
- Experience managing social media platforms and creating engaging digital content.
- Strong written communication and copywriting skills.
- Experience with email marketing, website updates, and digital marketing tools.
- Highly organized with excellent project coordination and time management skills.
- Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.
- Proficiency with Microsoft Office; experience with Canva, Adobe Creative Suite, or similar design tools is an asset.
- Analytical mindset with the ability to track campaign performance and recommend improvements.
- Self-motivated team player with a positive attitude and willingness to take initiative.
Pay: $65,000.00-$70,000.00 per year
Benefits:
- Casual dress
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- RRSP match
- Vision care
Application question(s):
- Are you legally able to work 40 hours per week?
- Have you coordinated marketing campaigns from plannning through execution?
Experience:
- marketing or marketing coordinator: 2 years (required)
Work Location: In person
