Job Title: Integrated Marketing Coordinator
Location: Carlaw Office
About bluboho: we believe in the beauty of life’s moments, reflected in the pieces we create. Our jewelry tells stories, captures memories, and celebrates milestones. With a dynamic presence in retail, a robust e-commerce platform, and our own design and production capabilities, we are committed to artistry, sustainability, community, and growth.
Position Overview: We are seeking an innovative and dynamic Integrated Marketing Lead to join our team at bluboho. The ideal candidate will be a strategic thinker with a passion for storytelling, brand building, and creating cohesive marketing campaigns across multiple channels. This role requires a blend of creativity, analytical skills, and a deep understanding of consumer behavior to drive brand awareness, engagement, and sales.
Key Responsibilities:
- Strategy development and Project Management of Product Launch and Sell through:
- Work with production, operations and creative teams to develop and implement integrated marketing strategies that align with Bluboho's brand vision and business goals.
- Partner with product and creative teams to support meeting all by-whens
- Plan, execute, and manage multi-channel marketing campaigns, including digital, social media, email, content, and in-store promotions.
- Coordinate with internal teams and external partners to ensure cohesive messaging and brand consistency across all channels.
- Content Creation + Execution:
- Support the creation of compelling content that resonates with our target audience and supports our brand narrative.
- Collaborate with designers, photographers, and writers to produce high-quality marketing materials.
- Create copy for campaigns, products, collections and ads.
- Support to ensure flawless execution and communication across channels.
- Support digital marketing efforts, including SEO, SEM, social media advertising, and influencer partnerships.
- Organize ad sets for deployment across channels internally and externally (store, website, PR, digital marketing efforts).
- Monitor and analyze the performance of digital campaigns, making data-driven decisions to optimize results.
- Maintain and enhance Bluboho's brand identity through consistent and impactful storytelling.
- Develop and enforce brand guidelines to ensure a cohesive brand presence across all touchpoints.
- Track and measure the effectiveness of marketing campaigns using key performance indicators (KPIs) and analytics tools.
- Provide regular reports and insights to senior management, highlighting successes and areas for improvement.
- Work closely with the operations, product development, and guest experience teams to ensure alignment and support for brand and marketing initiatives.
- Foster strong relationships with media outlets, influencers, and strategic partners to amplify our brand message.
- Support with any other marketing and product related problems and projects on an as-needed basis.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in integrated marketing, preferably within the fashion or luxury goods industry.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing channels and tools.
- Excellent communication and storytelling skills.
- Ability to think creatively and strategically.
- Strong analytical skills and the ability to interpret data to drive decisions.
- Experience with marketing automation platforms and CRM systems.
- Passion for fine jewelry, fashion, and sustainability.
Why Join Bluboho:
- Be part of a passionate and creative team dedicated to crafting beautiful and meaningful jewelry.
- Opportunity to make a significant impact on a growing brand.
- Competitive salary and benefits package.
- A collaborative and supportive work environment that values innovation and professional growth.
If you are a visionary marketer with a love for storytelling and a passion for fine jewelry, we would love to hear from you. Apply now to join the Bluboho team and help us create unforgettable experiences for our customers.
Please send your resume, cover letter, and a portfolio of your work to [email protected] with the subject line "Integrated Marketing Manager Application – [Your Name]".
Bluboho is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
