OUR COMPANY:
Yamaha Canada Music Ltd. (YC) is the leading brand in music performance, music education, and development of the musical products market in Canada. Established in 1969, YC has established our presence and market share with high quality products in conjunction with our high-quality people and programs that have earned us the status as a trusted partner in music and education.
SUMMARY:
The Web and Digital Content Specialist support the execution of Yamaha Canada’s digital content and communications strategy across web and social platforms. This role serves as a central point of coordination for content workflows, ensuring timely, accurate, and bilingual delivery across channels.
Working across Music, AV, and Music Education divisions, the coordinator helps bring global and local content to market, supports creator and community engagement, and maintains a consistent and compelling Yamaha presence online. This role plays a key part in enabling a “One Yamaha” approach across all digital touchpoints.
The key responsibilities of the Web and Digital Content Specialist include but are not limited to:
Content Workflow & Web Coordination
- Manage the end-to-end Global Website Content communication flow – review global content updates, align with product managers, coordinate with stakeholders to execute.
- Ensure all content is bilingual (EN/FR) prior to launch
- Review staging links and secure approvals before go-live
- Maintain and update Yamaha Canada web properties, including the Music School website
- Ensure accuracy, consistency, and alignment with brand standards across all web content
Social Media Management & Community Engagement
- Curate and manage Yamaha Canada’s social media presence
- Monitor day-to-day activity, including: Creator tags (sponsored and organic); Mentions, comments, and engagement opportunities
- Respond, engage, and route inquiries as appropriate
- Identify and coordinate creator collaborations and partnership opportunities
- Support growth and engagement of Yamaha’s online community
- Build and manage boosted posts and paid social campaigns (Facebook/Instagram), including audience targeting, budget allocation, and performance monitoring
Content Planning & Execution
- Schedule and publish website content provided by head office and internal divisions
- Develop and execute social content tied to:
- Sales promotions and activities
- Product launches and campaigns
- Local activations and events
- Artist/creator collaborations
- Adapt global assets for local relevance and performance
- Collaborate with internal teams and designers to develop supporting content
- Build, schedule, and deploy email campaigns and newsletters using Mailchimp (or similar platforms)
- Format and optimize email content for readability, engagement, and basic performance (open/click rates)
Cross-Functional Coordination
- Act as a liaison between:
- Marketing
- Product teams
- Global stakeholders
- Track content timelines, approvals, and deliverables
- Support continuous improvement of content workflows and processes
- Contribute to reporting and insights on content performance
To be successful in this role you will possess the following:
- Excellent written and verbal communication skills in English
- Preference will be given to candidates that are bilingual in English and French
- Strong understanding of marketing fundamentals (brand positioning, messaging, content strategy)
- 2–4 years’ experience in digital content, marketing, or social media coordination
- Experience with influencer/creator collaborations or community management is nice to have
- Experience managing content across web and social platforms
- Experience with e-commerce environments and merchandising is an asset
- Solid understanding of digital marketing channels and best practices: Social media, Email Marketing, SEO Fundamentals
- Hands-on experience with content management systems (CMS) and basic front-end editing (HTML/CSS)
- Experience creating and managing boosted posts and basic paid social campaigns (Meta/Facebook & Instagram), including targeting and budget management
- Experience building and deploying email campaigns using platforms such as Mailchimp (or similar), including basic formatting, segmentation, and scheduling
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for adapting or creating content assets
- Strong proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Familiarity with Wordpress or similar CMS platforms is nice to have
- Familiarity with Meta Ads Manager and basic campaign performance analysis (CTR, engagement, conversions) is an asset
- High attention to detail and strong organizational skills
- Ability to manage multiple priorities and adapt in a fast-paced environment
- Experience working cross-functionally with internal teams and external partners
- Strong collaborator with the ability to take direction and work independently
- Proactive interest in emerging digital trends and technologies is an asset
What Success Looks Like
- Content is delivered on time, accurately, and fully approved
- Social channels are active, engaging, and aligned with brand priorities
- Creator relationships are effectively managed and expanded
- Global and local content is seamlessly integrated across platforms
- Internal teams experience smooth, efficient content workflows
Yamaha Canada Music Ltd. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regards to race, color, disability, religion, gender, gender expression, or national origin.
We will provide equitable treatment and accommodation to ensure barrier-free employment, in accordance with the Accessibility for Ontarians with Disabilities Act, a request for accommodation will be accepted as part of the company’s hiring process.
If you are invited to participate in an assessment process, kindly provide your accommodation needs in advance. Please be advised that you may be requested to provide medical/other documentation to Human Resources to ensure that appropriate accommodation is provided to you throughout the hiring process. If you are an individual with a disability and you need assistance or accommodation during the application process, please kindly let us know when submitting your application.
We would like to thank all applicants, however, only those under sincere consideration will be contacted.
Job Types: Full-time, Fixed term contract
Contract length: 12 months
Pay: $50,000.00-$60,000.00 per year
Benefits:
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
Ability to commute/relocate:
- Scarborough, ON M1S 3R1: reliably commute or plan to relocate before starting work (required)
Application question(s):
- How many years hands on experience do you have with video editing tools?
- What experience do you have with Meta Ads Manager
- Do you have experience managing influencers? If yes please explain the experience you have.
- After reading the job posting, what is your understanding of this role?
Language:
- French and English (required)
Location:
- Scarborough, ON M1S 3R1 (required)
Work Location: Hybrid remote in Scarborough, ON M1S 3R1
