About Creative Realities
Creative Realities, Inc. (NASDAQ: CREX) is a full-service, digital signage solutions company with a passion and purpose of connecting brands and people in spaces and places they love. We design, develop, deploy, and maintain digital experiences that are contextually relevant, omni-channel, and specific to the physical environment. Our approach is consultative, tech-agnostic, and solution centric. Our capabilities are end-to-end with the ability to deploy at scale - whether its thousands of locations or a single flagship experience. We specialize in key verticals including Automotive, C-Store, QSR, Heath Care, Retail, and Sports & Entertainment with extensive experience in how digital transforms these environments. Our purpose-built CMS software and ad-revenue / monetization platforms are considered best in class and serve as the backbone for successful installations and ongoing support. Visit www.CRI.com for our full story.
About the Position
Creative Realities is building the future of retail and place‑based media. Where digital signage, retail media networks, and advertising technology come together to create measurable value inside physical environments.
As Director, Retail Media & Media Success, you will lead strategy, storytelling, and execution across our retail media ecosystem, bridging SaaS‑based platforms, media monetization, and client success. This role is designed for a confident, versatile leader who can carry forward an established strategy, strengthen how we go to market, and ensure everything continues to move smoothly as we scale.
You’ll be trusted to operate with autonomy, influence across teams, and represent Creative Realities confidently with clients and partners.
*This is for a 12 month contract.
What Makes This Role Compelling
- A chance to influence both media strategy and SaaS GTM execution
- Meaningful ownership across clients, teams, and platforms
- A leadership role in one of the fastest‑growing areas of media and advertising
- The ability to genuinely shape how retail media and digital signage succeed at scale
The successful candidate will own the narrative, partner for the sale with our vertical Sales teams, guide the strategy, and keep the CRI media focus advancing. Someone equally comfortable in a client room, a GTM discussion, or an internal working session.
If you combine SaaS understanding, media confidence, operational discipline, and strong storytelling instincts, this role gives you the space and trust to make a real impact.
Key Responsibilities
Retail Media & AdTech Input
- Carry forward and evolve Creative Realities’ retail media strategy with confidence and clarity
- Apply strategic thinking to guide monetized media networks, SaaS platforms, and client programs
- Shape and refine value propositions and GTM narratives for our digital signage and AdTech solutions
- Bring a strong understanding of SaaS (software‑as‑a‑sale) business models, including platform value, scalability, and client adoption within media or advertising technology ecosystems
- Retail media / RMN experience is a strong asset; SaaS experience in digital signage or AdTech is highly valued
Storytelling, Sales & Client Leadership
- Be a confident, client‑facing leader. Comfortable presenting, influencing, and co‑selling
- Translate complex SaaS, media, and technology concepts into clear, compelling stories
- Support sales efforts through:
- RFP responses
- Client presentations
- Strategic sales conversations
- Develop and maintain sales enablement materials, pitch narratives, and GTM frameworks
- Serve as a trusted advisor in client discussions. Credible, personable, and solution‑oriented
Media Success & Problem Solving
- Help define what “success” looks like across SaaS platforms, retail media networks, and client objectives
- Use structured problem‑solving skills to address client, commercial, and operational challenges
- Partner with data, product, and operations teams to ensure outcomes, not just delivery
Cross‑Functional Leadership & Influence
- Work seamlessly across sales, product, media, operations, and technology teams
- Be comfortable influencing without authority and aligning multiple stakeholders
- Step into gaps, unblock progress, and advance work without constant oversight
- Actively support cross‑functional initiatives where versatility and judgment are required
Operational Excellence & Continuity
- Ensure internal workflows, handoffs, and accountability run smoothly
- Maintain momentum even during leadership absences—nothing stalls
- Drive documentation, process optimization, and operational clarity
- Improve how work flows across teams, not just what gets shipped
Education and Experience
- University or College Degree in relevant discipline, minimum
- A minimum of 8 years in customer success type roles, helping in the selling process, preferably in the media / advertising industry
- Additional attention to those that have experience in the Retail Media, Digital Signage and/or digital DOOH / OOH (out of home) industries.
Key Competencies/Behaviors
- A strategic thinker who can also execute
- Organized, structured, and reliable
- Highly collaborative and easy to work with
- A strong written and verbal communicator
- Comfortable balancing multiple priorities in a fast‑moving environment
- Flexible, agile, and self‑directed
- Someone teams trust to keep things moving forward
- Technical experience is a plus, but media and retail media experience are a stronger asset. You don’t need to be the deepest technologist in the room, you know how to partner with those who are.
Core Values The ideal candidate represents these six core values:
- Passionate: We are a group of passionate people. This is the best way to describe TEAM CRI. We work hard and have fun along the way!
- Respectful: We value diversity, merit and unique contributions. We foster a trusting, open and inclusive environment. We treat our clients, partners and our team in a manner that reflects these values.
- Do the Right Thing: We do what we say we will do. Our actions shall always be fully transparent and genuine. Our dealings with clients, co-workers and partners must always be conducted with honesty.
- Helps First: We are stronger when we work together. We help first—whether it’s with our clients or our internal teams.
- Nimble Minded: When conventional thinking and processes fail, we want to be the first to provide fresh ideas and solutions. We break through adversity and respond quickly.
- Expects Excellence: We will measure performance and are accountable for results. We are committed to getting it right.
Benefits
We offer a competitive and comprehensive benefits package designed to support the well‑being and success of our team. Our employees enjoy:
- Health, Dental & Vision Coverage from day one
- Life and Disability Insurance to protect you and your loved ones
- Employee Assistance Program (EAP) for confidential wellness support
- Generous Paid Time Off, including vacation and wellness days
- Employer-Matched Retirement Savings Plan (RRSP)
- Professional Development Opportunities and ongoing training
- Inclusive, Supportive Workplace Culture
We’re committed to helping you thrive, both at work and beyond.
Pay: $90,000.00-$100,000.00 per year
Benefits:
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Vision care
Work Location: Hybrid remote in Waterloo, ON N2L 5A6
