Our Purpose at The Little Potato Company is to “Feed the World, better.”
Because we believe everyone, everywhere deserves to eat good, healthy food. And it all starts with our little Creamer Potatoes – one of the most economical, energy efficient, and highly nutritious food crops available.
The Little Potato Company (LPC) is an innovative, fast-growing company in a unique niche market with a dynamic team that embraces diversity and unique differences.
Come join our rapidly expanding company and help us transform the entire potato industry – one little Creamer at a time!
We’re looking for a detail-oriented Digital Marketing Coordinator - Retail Channels to support the execution, tracking, and continuous improvement of retailer-specific marketing programs that drive shopper engagement and conversion across both digital and in-store channels. In this role, you will work closely with Sales, Marketing, retail partners, and external agencies to coordinate campaigns, track marketing investments, and ensure programs are delivered on time and with measurable impact.
This is an excellent opportunity for someone who enjoys working in a fast-paced, collaborative environment and is passionate about turning insights into action.
This role is part of the Marketing department and reports to the Shopper Marketing Manager.
Key Responsibilities for this position include (but not limited to):
Campaign Support & Retailer Activation
- Collect and organize daily sales and marketing requests and support the intake process, with task prioritization and assignment led by management.
- Gather program requirements from stakeholders, complete graphic request forms and coordinate submissions with the graphic design team.
- Track all shopper marketing projects in ClickUp, ensuring timelines, deliverables, and documentation are accurate and up to date.
- Ensure projects are delivered accurately and on time.
- Coordinate the execution of the retailer-specific shopper marketing programs across digital and in-store channels, including sponsored search, retail media, e-commerce placements, in-store signage.
- Maintain campaign timelines, track deliverables, and coordinate follow‑ups to ensure execution requirements are met and programs remain on schedule.
- Support campaign timelines and launch readiness to help ensure all shopper marketing activations go live accurately and on schedule.
- Monitor live programs and escalate risks, issues, or execution gaps to management for review and resolution.
Budget Tracking & Finance Coordination
- Maintain detailed shopper marketing budget trackers at the retailer, tactic, and campaign level, updating actuals, forecasts, and variances on a monthly basis.
- Reconcile campaign‑level spend by reviewing invoices, promotional deductions, and accruals to ensure accuracy and completeness.
- Prepare clear budget status reports and variance explanations for management review and approval.
- Work directly with Finance to validate spend and supporting documentation in Power BI and ensure accurate month‑end close and financial reporting.
- Review marketing and sales expenditures to confirm costs are coded correctly and aligned to approved programs and funding sources.
- Compile and organize spend and performance data to support ROI and effectiveness analysis of shopper marketing investments.
Reporting & Data Support
- Collect, validate, and consolidate monthly performance data from internal systems, retailers, and agency partners.
- Maintain and regularly update retailer‑level reports, dashboards, and scorecards, ensuring data accuracy, consistency, and version control.
- Prepare performance summaries and data outputs used in monthly, quarterly, and annual business reviews.
- Provide standardized coupon and promotional redemption reporting, highlighting trends, variances, and key metrics to support Sales planning and marketing activities.
- Ensure reporting files, dashboards, and trackers are properly documented and audit‑ready.
Creative & Content Management
- Monitor retailer and e‑commerce product listings in Syndigo to ensure creative assets, product content, and attributes are accurate, complete, and aligned to brand standards.
- Document content issues or discrepancies and coordinate updates with the Consumer Experience Specialist, Sales, and external partners.
- Initiate and manage creative job requests, including completing briefs, routing approvals, tracking progress, and confirming readiness for launch.
- Perform pre‑launch quality checks to confirm creative assets meet brand, legal, and retailer requirements.
Event & Program Support
- Manage assigned event deliverables by creating timelines, tracking task completion, and following up on outstanding activities.
- Lead all trade show logistics, including sample orders, registrations, promotional materials, hotel bookings, and shipment coordination.
- Track event budgets, timelines, and materials to ensure readiness against established deadlines.
- Create and maintain ClickUp tasks, dependencies, and timelines to support planning, execution, and post‑event follow‑up.
Coupon Program Management
- Support annual coupon execution plans by coordinating timelines, materials, and documentation in alignment with Marketing and Sales priorities.
- In partnership with the graphic design team, coordinate end‑to‑end coupon development, including creative briefs, barcode generation, legal approvals, and Inmar compliance requirements.
- Maintain a centralized coupon tracker documenting launch dates, funding, distribution, redemption, and expiration.
- Reconcile coupon spend and redemption data and resolve discrepancies with internal teams and external vendors.
- Deliver monthly and year‑over‑year coupon redemption reports with clear insights to support Sales forecasting and promotional planning.
Desired Qualifications and Experience:
- Minimum 3 years of experience in marketing, shopper marketing, retail media, or sales support within CPG or retail is preferred (food or produce experience is an asset).
- Diploma or bachelor’s degree in marketing, Business, or a related field.
- Experience using project management platforms to manage timelines, tasks, and deliverables across multiple initiatives.
- Strong proficiency using reporting tools; experience with Power BI is considered an asset.
- Proficiency in Microsoft Office, including Excel, PowerPoint, and Word.
Key Competencies:
- Working knowledge of retail operations, including promotions, pricing, merchandising, and the shopper journey across in-store and digital channels
- Understanding of shopper behavior and key factors that influence purchase decisions, including displays, placement, and messaging
- Familiarity with retail media channels, digital shelf fundamentals, and common campaign performance metrics (KPIs)
- Basic understanding of campaign budget tracking, pacing, and marketing investment management
- Strong organizational skills with the ability to manage multiple projects, timelines, and priorities in a fast-paced environment
- High attention to detail in campaign execution, tracking, and reporting
- Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams
- Ability to coordinate meetings, track action items, and follow up on deliverables
- Experience compiling and organizing campaign performance reports and presenting data clearly to stakeholders
Work Environment
Office Setting: This role will primarily be working in an office environment, utilizing a computer and various software and tools to track progress, managing schedules, and communicating with team members.
External Visits: Limited travel within Canada.
Standard Hours: Typically, this role will work standard business hours (e.g., 8 AM to 4:30 PM), but flexibility is required.
Extended Hours: Availability for extended hours when required to meet hiring deadlines or project milestones.
LPC offer a competitive salary, comprehensive benefits package & RRSP matching program. We encourage a healthy work life balance with Family Time Off & vacation days.
We thank all applicants but only those selected for an interview will be contacted
Benefits:
- Casual dress
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- Paid time off
- Vision care
- Work from home
Work Location: Hybrid remote in Calgary, AB
