About Valicom
Valicom is a leading provider of Telecom Expense Management (TEM) and lifecycle management software for enterprise IT, telecom, and finance teams. We help organizations gain visibility and control over their telecom, mobility, and IT assets — reducing cost, improving compliance, and simplifying operations.
About Exa Capital
Valicom is part of Exa Capital, a permanent capital holding company that acquires and builds vertical market software businesses. Exa takes a long-term, stewardship-driven approach — buying and holding companies forever, and empowering leaders through a decentralized operating model. Valicom is one of 10+ Exa portfolio companies and operates with full independence on its strategy, team, and P&L.
Job Summary:
Title: Marketing Manager
Location: Toronto, ON (hybrid) or Remote
Company: Valicom — An Exa Capital Company
Department: Marketing
Reports to: General Manager, Valicom
Job Overview:
Valicom is hiring a dedicated marketing owner. You will lead Valicom’s entire marketing function — positioning, content, demand generation, paid media, and sales enablement — and be directly accountable for marketing-sourced pipeline.
You are the only marketer on the Valicom team. You will not be alone: Exa’s central marketing team (EESG) supports you with SEO, creative, and full-stack web development on a published SLA. You own content and paid media end-to-end — because those disciplines require deep product, customer, and market context that only someone inside Valicom can have.
This is a role for an operator, not a strategist. If your first question is “what is my team?” — this is not the right seat. If your first question is “what is our ICP and why aren’t they buying faster?” — keep reading.
Key Responsibilities
Content Marketing
Own Valicom’s editorial calendar, voice, and content strategy.
Produce high-quality content that resonates with TEM buyers: blogs, guides, white papers, case studies, ROI calculators, videos.
Interview customers and internal SMEs; turn those conversations into content that closes deals.
Brief Exa’s EESG creative and SEO specialists on content design, optimization, and distribution.
Paid Media & Demand Generation
Own paid media strategy and execution across LinkedIn, Google, industry publications, and relevant paid channels.
Design, launch, and optimize demand gen campaigns (inbound, outbound, ABM, events) aligned to Valicom’s ICP and ACV range.
Own budget, channel mix, CAC payback, and pipeline attribution.
Partner with EESG on paid asset creative and landing page performance.
Positioning, Messaging & Product Marketing
Own Valicom’s positioning and messaging — what we do, who we do it for, why we win.
Maintain the messaging framework used by sales: battle cards, one-pagers, demo narratives, ROI calculators.
Own competitive intelligence: track competitors, win/loss patterns, and pricing dynamics.
Partner with product on launches, pricing, and packaging.
Sales Enablement & Partnership
Keep sales collateral current: pitch decks, one-pagers, battle cards, customer case studies, ROI calculators.
Run a weekly pipeline review with Valicom’s sales leadership and top AEs.
Sit in Valicom’s Slack/Teams channels — be available in real time, not on a ticket system.
Attend closed-won and closed-lost reviews. Every lost deal informs marketing.
Customer Marketing & Expansion
Partner with CS to drive reviews, case studies, references, and expansion content.
Build customer marketing programs that support NRR, cross-sell, and upsell.
Website & Digital
Own Valicom’s website as a sales surface — strategy, copy, and conversion.
Brief Exa’s EESG full-stack developer on builds, landing pages, and CRO experiments.
Collaborate with EESG SEO specialist on keyword strategy, site architecture, and content optimization.
Pipeline Accountability & Martech
Carry a marketing-sourced pipeline target and an MQL?SQL conversion target.
Report weekly against both to the GM.
Partner with Exa’s RevOps Lead on HubSpot data hygiene, lead scoring, routing, and attribution.
Own MQL and SQL definitions and sales-marketing SLA with Valicom’s sales leadership.
Required Qualifications
4–7 years of B2B SaaS marketing experience, including at least 2 years as a generalist spanning content, demand gen, and product marketing.
Hands-on paid media experience (LinkedIn Ads, Google Ads, programmatic, industry publications) with budget ownership.
Strong writing and content production skills — you can interview a customer and produce a case study without a junior.
Pipeline accountability experience — you have carried a marketing-sourced pipeline or MQL target.
Fluent with HubSpot or Salesforce, marketing automation, and analytics — you pull your own reports.
Experience using AI-enabled tools to increase marketing velocity, iteration speed, and analytical throughput — without sacrificing quality, voice, or judgment.
Experience as the only or first marketing hire, or on a 1–3 person team.
Bachelor’s degree in marketing, business, communications, or related field.
Preferred Experience & Attributes
Vertical SaaS experience selling into IT, telecom, or finance buyers.
TEM, expense management, SaaS management, or adjacent enterprise software backgrounds.
PE-backed or permanent-capital company experience.
Proven ability to work effectively with offshore or shared-services teams.
Low ego, high output. Takes the craft of writing and marketing seriously.
Experience running sales-marketing SLA processes.
What You'll Learn & Gain
End-to-end ownership of a marketing function at a profitable, growing SaaS company.
Direct exposure to Exa Capital’s portfolio-wide GTM operating model.
Mentorship from Exa’s Director of Marketing, Operating Partner, and GTM Advisor.
Clear path to Sr. Marketing Manager, Head of Marketing, or broader Exa portfolio roles as Valicom scales.
A front-row role at an ambitious, growing holding company in vertical software.
Salary Range
CAD $90,000 – $110,000/yearly (depending on experience, skill set and market benchmarking).
Accessibility & Accommodations
Exa Capital is committed to providing equal access to employment opportunities. Accommodation is available for applicants with disabilities throughout the recruitment and selection process. If you require accommodation or support, please reach out to us at [email protected] , we are happy to help.
Equal Opportunity Employer
We are an equal opportunity employer and are committed to fostering a diverse and inclusive workplace. We value diverse perspectives and are committed to building an inclusive environment where everyone can do their best work.
Artificial Intelligence Disclosure
Exa Capital may use artificial intelligence–based tools to support certain aspects of the applicant screening and assessment process.
Canadian Experience
This role does not require Canadian work experience. Applicants must be legally eligible to work in Canada.
