Title: Sr. Manager, Community Giving
Department: Community Giving
Existing Vacancy: Yes
Reports to: Director, Community Giving
Location: 2075 Bayview Ave, North York, ON M4N 3M5
Who We Are
Sunnybrook Foundation inspires lasting support for Sunnybrook Health Sciences Centre, one of Canada’s largest and most dynamic health science centres impacting the lives of the more than 1.1 million patients it sees each year. Sunnybrook is ranked #2 in Canada and #24 worldwide in Newsweek Magazine’s World’s Best Hospitals 2025 list. This is the seventh consecutive year Sunnybrook has received this recognition.
Together with our donor community, Sunnybrook Foundation raises critical funds for Sunnybrook’s world class academic health sciences centre to achieve our shared vision to invent the future of health care. With ambitious goals ahead, the Foundation is committed to continuing to grow our results and impact as we help Sunnybrook to raise sights, uncover new possibilities, develop talent, and deliver exceptional care.
We are one team in pursuit of a common purpose – to inspire lasting support for Sunnybrook – and we are guided by our values: Build Connectedness, Act with Integrity, Meaningful Collaboration and Strive for Excellence.
Why Join Us
At Sunnybrook Foundation, purpose and passion drive us. We lead with our values and know that our diversity makes us stronger. Here, your work will help raise funds to shape the future of one of the world’s best hospitals, contributing to innovation and a profound impact on the communities we serve. You will collaborate, learn, and grow with a team united in our ambition.
Position Overview
All Community Giving initiatives have one ultimate goal - to grow revenue to save and transform more lives.
Reporting to the Executive Director, Community Giving, the Senior Manager, Community Giving provides day-to-day leadership to the Community Giving team while bringing strategic ideas to expand our donor base and grow unrestricted revenue. Driving the development and execution of the annual direct marketing plans, the Senior Manager leads the team through donor acquisition and retention strategies and tactics effectively while boldly telling our stories, and communicating Sunnybrook's brand.
Key Duties and Responsibilities
Direct Marketing, Revenue Generation, and Project Management (50%)
- Develop budget and business plans in collaboration with the Director, Community Giving, to meet short and long-term fundraising goals.
- Develop and execute acquisition and retention strategies to optimize the current channel and product mix.
- Identify new growth strategies; develop plans to reach growth targets; ensure ongoing testing and program optimization.
- Operationalize multi-channel fundraising strategies to grow the Community Giving portfolio
- Manage the development, testing and ongoing improvement of acquisition, retention and upsell programs across channels.
- Identify and work towards shared revenue targets and measures of success. Monitor performance analytics and adapt plans based on results.
- Develop and manage relationships with agencies and vendors to support growth and achieve fundraising goals.
- Work collaboratively with the Marketing team to integrate the brand strategy into Community Giving fundraising campaigns.
- Manage the Community Giving content requirements collaboration with key stakeholders, including marketing, physicians, CSRs, and patients.
- Work closely with other business units and stakeholders within Sunnybrook to identify opportunities for efficiencies, process improvement, innovation, integration, or collaboration.
- Lead and evolve the patient gratitude program by collaborating with internal stakeholders including both Foundation and Hospital partners
- Collaborate with the Digital team to plan and develop integrated digital strategies and campaigns.
- Collaborate with the Executive Director in fiscal planning activities, including strategy development, forecasting, and budget preparation.
Fundraising Performance & Insights (25%)
- Manage the budget, including maintaining and updating detailed monthly financial spreadsheets and forecasting and vendor budgets; adjust allocations as required; track and report on return on investments.
- Ensure accurate reporting and analysis across all programs and fundraising activities, proactively identifying and implementing corrective actions to optimize revenue and expense performance. Use insights to guide recommendations and strategic decision-making.
- Work closely with the Sr. Marketing & Fundraising Analyst to determine and
- Develop reporting tools to maximize supporter insights and improve overall campaign performance.
- Share insights and results to increase understanding of the portfolio across the organization.
- Provide input into and collaborate on the organization's data-informed donor retention strategies and support the development of team and management dashboards.
People Management (15%)
- Lead and develop an effective, engaged, and motivated team to achieve shared team goals aligned with the overall business strategy.
- Support and implement employee engagement strategies that empower the team to actively embody and bring the Foundation's values to life.
- Participate and engage in monthly Manager meetings, supporting integration, collaboration, and problem-solving across the organization.
Administration (10%)
- Oversee the processing and reconciliation of all invoices within the Community Giving budget, ensuring accuracy, compliance, and financial accountability.
- Monitor weekly gift reports to ensure accurate gift/appeal allocation and request updates when necessary.
Qualifications and Competencies
Below are qualifications and competencies we believe the successful candidate will need for this role:
- Post-secondary education or an equivalent combination of education and experience in Fundraising, Marketing, or a related field
- A minimum of seven years of relevant work experience in a direct marketing or fundraising role
- Significant data-informed marketing and direct marketing experience within a large complex organization
- Experience using Constituent Relationship Management (CRM) systems for data management (Blackbaud experience preferred) and other reporting and analytics tools (Power BI experience preferred)
- A solid understanding of metrics, analysis, and effective fundraising best practices
- Proven success in setting, meeting or exceeding fundraising targets through integrated direct marketing campaigns
- Experience managing relationships with agencies and vendors to support growth and reach fundraising goals
- Proven project management skills and proficiency in workflow planning
- Results-driven and deadline-oriented with strong follow-through consistently meeting commitments on time while supporting collaborative and sustainable ways of working
- Excellent written and verbal communication skills
- Demonstrated problem solving skills and sound judgment
- Works independently and collaboratively, communicates clearly, and fosters an inclusive work environment
- Proficiency in Microsoft applications (Excel, Word, PowerPoint, Outlook)
Total Rewards Package
This role has been evaluated with an annual salary range of $110,000-137,500. The hiring range for this position is $110,000-$121,000. The salary will be determined based on the successful candidate’s years of experience, qualifications and competencies that are relevant to this position. This position is also eligible for performance-based compensation.
In addition to salary, our competitive compensation package also includes, comprehensive health and dental benefits, HOOPP (Healthcare of Ontario Pension Plan), hybrid work environment with a minimum of two (2) days in office, two (2) float days each fiscal year and additional Sunny Days (long weekend closures in advance of summer long weekends and Christmas Eve).
We thank all applicants in advance. Only those selected for an interview will be contacted. Sunnybrook Foundation does not use AI to screen job applications.
We know that everyone’s career journey looks a bit different and experience comes in many forms. If you’re unsure whether your experience matches all of the requirements but still think this would be a great fit, we encourage you to apply.
Sunnybrook Foundation values equity, diversity and inclusion within the workplace and is committed to fostering a work environment where employees can bring their whole selves to work, are valued for their diversity, and feel a sense of belonging.
Sunnybrook Foundation is committed to providing an inclusive and accessible recruitment experience for all candidates. If you require accommodations at any stage of the hiring process, please let us know when you are contacted.
