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VoPay International Inc. —Vancouver, BC
- $75,000–$85,000 a year
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Senior Marketing Specialist

VoPay International Inc. -
Vancouver, BC

Quick apply

Job details

Permanent
$75,000–$85,000 a year

Qualifications

Jira
Email marketing
WordPress
Writing skills
B2B
Google Ads
SaaS
Google Analytics
Marketing

Full job description

Senior Marketing SpecialistVoPay International Inc. - Vancouver, BC | Full-Time On-Site
About VoPay International Inc.VoPay’s Fintech-as-a-Service platform enables any business to embed financial services and payment capabilities into their existing applications, products, or services through a single, scalable API. Our integrated technology gives product managers and developers the flexibility and speed to build innovative financial solutions in a rapidly evolving industry.
The OpportunityVoPay is seeking a Senior Marketing Specialist to support day-to-day marketing execution across channels, programs, and operations. This role is ideal for a highly organized, hands-on marketer who enjoys variety, thrives in fast-paced environments, and excels at turning plans into action. Reporting to Marketing leadership, this role works closely with Content & Social, Product Marketing, Sales & Marketing Ops, and Sales to ensure campaigns, events, and programs run smoothly and deliver measurable impact. This is an execution and enablement role, not a strategy-setting position.
Key Responsibilities:
Inbound Lead & Campaign Support

Support inbound lead management processes in coordination with Sales & Marketing Ops.
Execute and manage marketing campaigns within HubSpot, including emails, forms, landing pages, and workflows, using established processes and templates.
Flag lead quality or process issues and collaborate with Ops and Sales to resolve them.
Assist with campaign QA, testing, and performance tracking within HubSpot.
Support lead nurture and email campaign execution in HubSpot.

Paid Media & Digital Execution

Execute and maintain paid campaigns across LinkedIn and Google Ads.
Support creative testing, copy updates, and landing page coordination.
Monitor performance, pacing, and budgets, and assist with optimization reporting.
Collaborate with Marketing leadership on campaign improvements.

Website & SEO Execution

Conduct regular website audits for content accuracy, clarity, and performance.
Update and manage web pages in WordPress or CMS tools.
Support SEO execution, including on-page updates, content refreshes, and internal linking.

Coordinate with Content Marketing on copy updates and optimizations.Email, Newsletter & Writing Support

Support the creation and distribution of newsletters and email campaigns.
Assist with copywriting and editing using approved messaging and content frameworks.

Help build and QA email campaigns, templates, and workflows.Events, Partnerships & Marketplace Support

Own logistics and execution for webinars, conferences, and partner events.
Support event timelines, registrations, assets, and post-event follow-up.
Maintain and update marketplace listings and partner directories.
Coordinate with internal teams to ensure assets and messaging are up to date.

Partner Marketing & Enablement Support

Support partner enablement initiatives by coordinating the creation, organization, and distribution of partner-facing materials.
Work cross-functionally with Product Marketing, Sales, and Partnerships to gather inputs for partner documentation, FAQs, and enablement assets.
Help maintain and update partner materials, portals, and shared repositories to ensure accuracy and consistency.
Coordinate execution of co-branded marketing initiatives, including webinars, events, campaigns, and content.
Support logistics and timelines for partner-led or co-marketed events, including asset coordination, registrations, and follow-up.
Act as a point of coordination for incoming partner marketing requests, helping prioritize, route, and track deliverables.

Marketing Operations & Reporting Support

Assist with marketing performance reporting and dashboard preparation.
Support monthly and quarterly reporting across campaigns, channels, and programs.
Maintain documentation, SOPs, and internal marketing processes.
Support martech tools and integrations (HubSpot, CMS, ad platforms).
Help keep project management tools (Jira/Asana) organized and up to date.

Administrative & Team Support

Support the Marketing Director with administrative tasks, documentation, and reporting prep.
Help coordinate timelines, meetings, and cross-functional deliverables.
Maintain organized marketing asset repositories in Google Drive.

Skills & Qualifications

5 years of experience in marketing, growth marketing, or a generalist role.
Strong writing and editing skills with attention to detail.
Hands-on experience with digital campaigns, email marketing, and CMS tools.
Familiarity with HubSpot, Google Analytics, WordPress, LinkedIn Ads, and Google Ads.
Comfortable working across multiple projects and priorities simultaneously.
Highly organized, proactive, and execution-oriented.
Collaborative mindset and ability to work cross-functionally.
Experience in B2B, SaaS, fintech, or a technical environment is an asset.

Salary Range: $75,000 - $85,000 per year
Vopay International Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Pay: $75,000.00-$85,000.00 per year

Quick apply

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