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Growth Market Manager

SiftMed
St. John's, NL

Quick apply

Job details

Full-time

Qualifications

CSS
WordPress
Sales
Keyword research
Google Tag Manager
SQL
Digital marketing
Pardot
Metadata
Google Ads
SaaS
Communication skills
HTML

Full job description

Who Are We?:
As a group of passionate technology developers, successful entrepreneurs, and industry experts, SiftMed is scaling quickly. We build AI processing software that organizes, categorizes, and analyzes medical files - helping teams find facts in medical data that can change lives.
We’re now investing in demand generation as the engine that powers our growth motion. This is a rare opportunity to be our first dedicated demand gen hire and shape how we drive pipeline, run paid acquisition, and turn our website into a serious conversion surface.

What Do We Offer?:
We work hard, but we don’t take ourselves too seriously. You’ll have a seat at the table, real ownership, and the ability to make a visible impact across the business. We care deeply about building an inclusive, diverse, and equitable workplace.

Who Are You?:
You’re the kind of person who sees a marketing channel and thinks: “How do I make this work harder?” You combine analytical rigor with hands-on execution. You can read a paid-campaign dashboard, spot what’s working, and rewrite the headline that lifts conversion the next day.
You’re scrappy and self-directed. You can launch a LinkedIn campaign, redesign a landing page, and build a report on the same day. You don’t wait for a perfect brief - you build, test, learn, and iterate.
You bring deep curiosity about B2B buyers, marketing analytics, and AI tools. You’re excited to own the channels that drive pipeline at a fast-growing healthtech startup - and to grow alongside the function as we scale.

What You Will Be Doing:Own Paid Acquisition (LinkedIn First):

Plan, launch, and optimize paid campaigns - starting with LinkedIn Ads against our ICP.
Build and test ad creative, audiences, and landing-page combinations to drive qualified pipeline.
Manage budget, bid strategy, and channel mix to hit pipeline efficiency targets.
Expand into Search and other paid channels as the LinkedIn program matures.

Build the Website as a Conversion Surface:

Treat the website as our central conversion surface - own messaging, landing-page design, and conversion optimization.
Partner with content and design to publish new pages, refresh existing ones, and improve UX/conversion flow.
Run A/B tests and iterate to lift visitor → demo conversion.
Own basic SEO hygiene - on-page optimization, metadata, and page performance.

Run Reporting + Marketing Analytics:

Build and maintain the dashboards that show channel performance, funnel conversion, and pipeline contribution.
Partner with Revenue Operations to keep attribution, tracking, and lead routing clean.
Translate data into clear, opinionated recommendations - what’s working, what to kill, where to double down.
Contribute to the weekly analysis and monthly strategic plan reviews.

Partner Across the GTM Motion:

Collaborate with Sales, BDRs, Customer Success, and Partnerships to ensure marketing campaigns drive the right downstream behaviors.
Support events, association partnerships, and content initiatives with paid amplification and landing-page work.
Bring a marketing perspective to broader GTM decisions - what to fund, what to pause, what to test.

AI Fluency + Application:
At SiftMed, AI is at the core of what we build. We need someone who doesn’t just understand AI as a buzzword - you live it.

You use AI tools in your daily workflow - ad copy, creative variations, audience hypotheses, campaign analysis, and reporting acceleration.
You’re excited to experiment with new AI-enabled marketing tools (creative generation, predictive audiences, AI-assisted SEO and landing pages) and bring back what works.
You stay current on AI trends in marketing and can separate hype from practical application.
You’ll help shape how SiftMed’s marketing function leverages AI to scale.

Here Are Our Prerequisites:

3 - 5 years of B2B SaaS demand generation, growth marketing, or digital marketing experience.
Hands-on LinkedIn Ads experience - you’ve built, launched, and optimized campaigns against B2B personas, and can speak to measurable results.
Strong website / landing-page chops - you’ve owned page messaging, design briefs, and conversion optimization for a B2B SaaS product.
Analytical mindset - confident with GA4, dashboards, and turning data into clear decisions.
Builder mentality - you’ve helped scale a marketing motion, not just executed within one. You bring ideas, not just execution.
Excellent communication skills - you can write tight copy, brief external vendors, and align cross-functionally with Sales and leadership.
Demonstrated proficiency with AI tools in marketing workflows - for creative, copy, analysis, or productivity.

It Would Be Great If You Have Experience In:

Working in healthtech, legaltech, insurance, or other regulated industries.
Google Ads, paid social beyond LinkedIn, programmatic, or retargeting platforms.
Marketing automation platforms (Pardot) and lifecycle/nurture flow design.
CMS platforms (Wix, Webflow, WordPress) and basic HTML/CSS comfort.
SEO fundamentals - keyword research, on-page optimization, technical hygiene.
Salesforce (or similar CRM) for lead routing, MQL→SQL conversion tracking, and reporting.
Early-stage or high-growth startup environments where you’ve worn multiple hats.

What Success Looks Like (First 90 Days):

LinkedIn paid program is live with multiple campaigns running against key ICP.
A baseline of channel performance, funnel conversion, and pipeline contribution is reported weekly.
You’ve identified at least three website conversion improvements - and have one A/B test running.
A prioritized roadmap exists for expanding paid (Search, retargeting), website improvements, and reporting upgrades.
You’re collaborating closely with BDRs, Sales, and Partnerships to align messaging, offers, and follow-up.
You’re actively using AI in your workflow and have piloted at least one AI-enabled

Quick apply

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