Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express, as well as the PRESTO fare payment system. We are also building new and improved rapid transit, including GO Expansion, Light Rail Transit routes, and major expansions to Toronto’s subway system, to get people where they need to go, better, faster and easier. Metrolinx is an agency of the Government of Ontario.
At Metrolinx, equity, diversity and inclusion are essential to living our values of serving with passion, thinking forward and playing as a team.
The Community, Communications and Stakeholder Relations (CCSR) division is seeking an experienced digital experience strategist to join the Digital, Content & Insights (DCI) team as Senior Advisor, Digital Communications.
Reporting to the Manager, CCSR Digital Experience, the Senior Advisor, Digital Communications will support the Metrolinx customer-first website experience, including strategy, planning, content management, user experience optimization, digital tools support and web governance. This role works closely with stakeholders across the CCSR division to ensure public facing web platforms are engaging, accessible, data-driven, and aligned with organizational objectives and brand standards. Your work helps customer-residents find answers quickly and access clear, relevant information about Metrolinx’s work at the right time and through the right channels.
Who You Are
You are a strategic and customer-focused digital communications professional with expertise in web strategy, content management, and user experience optimization. You bring strong content and stakeholder management skills, along with technical experience working in modern web environments, including modern content management systems, digital analytics and performance management tools. You use data, research, insights, and customer behaviour to inform decisions and improve engagement, accessibility, and discoverability across the online channels.
Organized, collaborative, and solutions-oriented, you understand how to maximize a web channel and design experiences that feel connected, intentional, and easy to navigate. User needs and good design guide your decisions, particularly when translating complex information into practical, accessible content. This role is well suited to someone motivated by impact, collaboration, and the opportunity to shape how millions of people experience transit change across the GTHA.
Interviewed candidates may be asked to provide a portfolio highlighting their experience in website strategies and digital experience.
In-Office Requirement – NON-HR: This role is an in‑office position based at our 97 Front Street location. Our team is highly collaborative, and much of our work benefits from in‑person co‑creation, relationship‑building, and hands‑on partnership with leaders across the organization.
What will I be doing?
Manage and maintain Metrolinx’s public-facing web channels to support an engaging, seamless, and customer-first digital experience that helps audiences quickly find clear, relevant information.
Create, update, and optimize accessible, user-focused web content aligned with organizational priorities, brand standards, and customer needs.
Provide strategic web and content expertise across the CCSR division to support planning, digital communications initiatives, and successful business outcomes.
Monitor web analytics, customer behaviour, research trends, and performance metrics to identify opportunities to improve discoverability, engagement, and self-service experiences.
Lead continuous improvement initiatives for web channels by applying user experience, accessibility, GEO/SEO, and digital best practices.
Collaborate with internal stakeholders, product teams, operations, and external vendors to support the successful delivery of digital programs and initiatives.
Support the planning, prioritization, and management of digital enhancements, development backlogs, and product roadmaps for Metrolinx web platforms and online experiences.
Work closely with Product Owners, Product Delivery teams, and strategic vendors throughout development cycles to ensure business and customer requirements are effectively integrated.
Participate in agile delivery activities including sprint planning, demos, user acceptance testing (UAT), and issue resolution to support successful implementation of web enhancements.
Develop and maintain digital communications materials and documentation, including briefing materials, project plans, standards, best practices, and stakeholder updates.
Champion accessibility, web governance, and content standards to ensure consistent, inclusive, and high-quality customer experiences across digital channels.
Foster a culture of continuous improvement by staying informed on emerging digital trends, technologies, tools, and customer experience best practices.
What Skills and Qualifications Do I Need?
Demonstrated Experience in digital platforms, modern and emerging technologies, web development, UX, and analytics.
Experience with content management systems (ContentStack or similar), digital asset management systems and content strategies.
Knowledge of web applications and tools (Google Analytics, SiteImprove, SEMrush, etc), accessibility standards (AODA), CASL compliance, web best practices and security
- Excellent time management and organizational skills.
Analytical skills to analyze business needs, and identify and assess communications risks and impacts on company reputation and develop recommendations for corrective action
- Strong attention to detail and accuracy.
Strong influencing/negotiating as well as political acumen capabilities to deal with a variety of stakeholders, agencies and staff to ensure successful outcomes and achieve goals.
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Don’t Meet Every Requirement?
If you’re excited about working with Metrolinx but your past experience doesn’t quite align with every qualification of this posting, we encourage you to apply. You just might be the right candidate for this or other roles. We are always looking for great talent to join our team.
We invite all interested individuals to apply and encourage applications from members of equity-deserving communities, including those who identify as Indigenous, Black, racialized, women, people with disabilities, and people with diverse gender identities, expressions and sexual orientations.
Accommodation:
We value the unique skills and experiences each person brings to Metrolinx and are committed to creating and maintaining an inclusive and accessible environment. We are committed to the requirements of the Accessibility for Ontarians with Disabilities Act so if you require accommodation during the hiring process, please let our Recruitment team know by contacting us at: 416-202-5601 or email
[email protected] .
Application Process:
All applicants must be legally entitled to work in Canada. Metrolinx will be using email to communicate with you for all job competitions. It is your responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time-sensitive correspondence, we recommend that you check your email regularly. If no response is received, we will assume you are no longer interested in pursuing the opportunity. Please be advised that a Criminal Record Check may be required of the successful candidate.
For Internal applicants, with the recent implementation of the Internal Mobility Policy, the internal recruitment process has changed for non-union roles. Candidates must be in their current role for 12 months prior to applying for another role and each applicant must be in good standing (not participating in a Performance Improvement Plan). Please review all provisions of the policy before submitting your application.
Should it be determined that any background information provided is misleading, inaccurate or incorrect, Metrolinx reserves the right to discontinue with the consideration of your application.
We thank all applicants for their interest, however, only those selected for further consideration will be contacted.
WE ARE AN EQUITABLE AND INCLUSIVE EMPLOYER.
