We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.
We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.
The impact you will have:
Imagine this scenario: You’re asked by senior business development leaders to launch a dynamic webinar and virtual event series showcasing a breakthrough technology solution to business decision makers across North America. It’s on you to shape the strategic vision, drive registration and audience engagement, and own each virtual event from concept to completion. The opportunity is huge—no other competitor is offering a digital experience like this. If executed well, this series will redefine how prospects and clients perceive Softchoice’s brand.
If this sounds like an exciting challenge to tackle—you’re exactly who we’re looking for.
The Softchoice Corporate Events Marketing team strives to be one of the most strategic and inventive event marketing groups in the IT industry. In an increasingly digital world, we understand the power of virtual experiences. We create engaging, data‑driven, and inspirational digital events that meaningfully impact business outcomes across our external and internal programs. Our work enables Softchoice sales teams and partners to spark impactful interactions with clients. We are seeking a Webinar & Virtual Events Specialist to help us elevate our virtual event strategy and deliver world‑class digital experiences.
The Webinar & Virtual Events Specialist will be responsible for project managing Softchoice’s virtual event and webinar programs across North America, enabling our salesforce and partners with high‑value digital engagement opportunities.
What you’ll do:
Virtual Event Design & Execution
- Own the end‑to‑end planning, production, and delivery of virtual events and webinars—including technology setup, run-of-show, speaker management, dry runs, and live delivery.
- Serve as producer and project manager for webinar series, partner‑led virtual events, and customer‑facing online experiences.
- Build sponsorship packages for virtual programs and manage communication with internal stakeholders and external partners.
- Collaborate with sales and marketing teams to align event themes, content, and messaging to business outcomes.
- Drive registration, attendance, and audience engagement through strategic planning and thoughtful digital experience design.
- Coordinate all cross-functional touchpoints for each event, ensuring clarity, alignment, and seamless execution.
- Manage all virtual event platforms and tools (e.g., Teams Live, Goto Webinar, Cisco Webex), optimizing setup and audience experience.
- Work closely with outsourced agencies to produce, edit, and execute virtual events, including managing the creation, quality control, and delivery of prerecorded webinar content.
- Develop and manage event budgets, providing regular updates to internal stakeholders.
- Create event briefing materials and lead internal pre‑event meetings to ensure all contributors are prepared for seamless execution.
Marketing Communications & Promotion
- Partner with internal designers to develop compelling event graphics and promotional assets.
- Collaborate with the web team to publish and maintain event listings, landing pages, and registration forms on Softchoice.com.
- Work with external suppliers and internal communications partners to develop digital collateral and supporting materials.
- Contribute new ideas and innovations that elevate the virtual attendee experience and drive stronger digital engagement.
- Own event reporting dashboards leading up to each event, tracking key KPIs and performance against business objectives.
Post‑Event Analysis
- Own all reporting related to registration, attendance, engagement metrics, and business impact.
- Deliver post-event insights on what worked, what didn’t, and recommendations for future improvement.
- Track budgets and marketing development funds (MDF) to ensure accurate documentation and program compliance.
- Provide partners with post-event reporting, proof of execution, and performance summaries.
What you’ll bring to the table:
- Has 1–3 years of experience in marketing, digital event production, or webinar management.
- Is skilled at managing both large‑scale virtual events and smaller webinar programs.
- Thrives in a fast‑paced environment and can manage multiple projects simultaneously.
- Sees change and ambiguity as opportunities to innovate.
- Holds a diploma or degree in Business, Marketing, Communications, or a related field (Event Management or Project Management certification is an asset).
- Builds strong relationships with stakeholders at all levels and communicates with clarity and confidence.
- Is an exceptional communicator, including strong writing, editing, and presentation skills.
- Asks insightful questions that clarify goals and drive alignment.
- Is highly organized, solutions-oriented, and able to guide cross‑functional teams toward a common mission.
- Brings creativity and energy to shaping meaningful digital event experiences.
- Has strong attention to detail and a high standard of professionalism.
- Understands modern marketing techniques, digital engagement, social media, and industry trends.
- Has working knowledge of virtual event tools, marketing automation platforms, and CRM systems. Experience with CVENT, Asana, Salesforce Marketing Cloud and Salesforce is an asset.
Compensation:
A reasonable estimate of the current base pay range for this position in Canada is $54,400 to $68,000 annually.
Actual salary will be based on a variety of factors, including location, experience, skill set, education, and related certification. The range for this position in other geographic locations may differ.
Softchoice offers a comprehensive and competitive benefit plan to all full-time employees, which includes:
- Health and Wellbeing: Medical and Dental Care, Employee & Family Assistance Program
- Financial Benefits: RRSP/DPSP Retirement Savings Plan with Company Matching, Life and Disability Insurance
- Paid Time Off: Vacation and Sick Leave, Holidays, Parental Leave, Volunteer Days, Bereavement Leave
- Additional Perks: Employee Discount Program
Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.
At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.
Why You’ll Love Working Here:
- The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
- High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
- Flexibility: Plan your workdays in a way that suits you best
- Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years
- Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
- Competitive Benefits: Benefit from competitive perks that start on day one
Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.
Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to [email protected]. We are committed to working with you to best meet your needs.
Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.
Before you start with us, we will conduct a criminal record check, verify your education, and check your references.
When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.
Job Requisition ID: 7570
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