PolyAI automates customer service through lifelike voice assistants that let customers lead a conversation. Our voice assistants make it possible for businesses to deliver outstanding customer service that rivals their human agents. Our customers, which include the world's leading logos, are expanding how they use our platform, driving automation of critical customer service operations and integrating PolyAI into their daily customer service workflows.
We're looking for a Creative Director to lead a full rebrand of PolyAI and establish a creative function that can scale with the company.
This is a rare opportunity: a category-defining AI company at an inflection point, with the resources to do it right. You'll build from a strong foundation — proven technology, marquee customers, and a product that genuinely changes how enterprises serve their customers — but the visual identity, brand voice, and design system haven't kept pace with our growth or our ambitions.
You'll own everything from brand strategy and visual identity to campaign creative and product design language. You'll hire and manage a distributed creative team, set the creative bar across the company, and act as a strategic partner to Marketing, Product, and Executive leadership.
This role reports to the Head of Brand and sits on the Marketing leadership team.
What You'll Do:
Brand Overhaul
Lead a comprehensive rebrand of PolyAI — from positioning and visual identity to brand voice, messaging architecture, and design system — fit for a Series D enterprise AI company competing with Salesforce, Genesys, and Five9 in the boardroom
Develop a brand that makes the abstract tangible: helping enterprise buyers (CX leaders, IT executives, CFOs) understand, trust, and feel excited about voice AI
Build and maintain a scalable brand system — guidelines, component libraries, templates — that enables consistency across a fast-moving, globally distributed org
Own the creative expression of PolyAI across all touchpoints: website, sales collateral, product UI, events, analyst presentations, social, and video
AI-Augmented Design Practice
Build an AI-forward creative team and workflow — using generative AI tools (Midjourney, Runway, Adobe Firefly, and emerging tools) to accelerate production, expand creative range, and prototype faster without sacrificing quality
Develop standards and guardrails for AI-assisted creative work: when to use it, how to quality-control it, and how to maintain brand integrity as tooling evolves
Stay at the leading edge of AI-in-design: evaluate new tools continuously and bring your team along as the field moves
Translate PolyAI's core technology — human-sounding AI, natural conversation, real-time dialogue — into visual and conceptual metaphors that resonate with enterprise buyers who've never seen it before
B2B and Enterprise Creative
Develop campaign creative for complex, multi-stakeholder B2B buying journeys — from awareness through to late-stage sales enablement
Partner with Product Marketing to translate technical capabilities (ASR, LLM hallucination reduction, Agent Studio) into compelling, buyer-relevant narratives
Create high-impact sales assets: pitch decks, one-pagers, case study formats, RFP-response templates, and executive-level leave-behinds
Build the creative foundation for PolyAI's presence at industry conferences and tradeshows (CCW, Enterprise Connect, Gartner, etc.) — from booth design to keynote decks
Team Building and Leadership
Hire, build, and manage a remote-first creative team across design, copy, motion, and video — including a mix of FTEs and agency/freelance relationships
Establish creative operations infrastructure: briefing process, asset management, review cadence, and production workflows that keep a lean team moving fast
Mentor and develop individual contributors; build a team culture that prizes both craft and velocity
Act as creative partner and thought leader to the wider business — running creative reviews, presenting work to executives, and pushing back when business needs and creative quality are in tension
What We're Looking For:
Experience
10+ years in brand design, creative direction, or integrated marketing — with at least 3 years in a senior leadership role
Demonstrable experience leading a rebrand or brand transformation at a B2B technology, SaaS, or enterprise software company
Portfolio that shows both strategic thinking and executional range: brand systems, campaign creative, digital, and content
Experience managing distributed or fully remote creative teams across time zones
Track record of building creative functions at scale: hiring, process-setting, vendor management
Skills
Expert in Figma and Adobe Creative Cloud; fluent in the broader design toolchain (motion, video, web)
Hands-on experience integrating AI tools into creative workflows — not just awareness of them
Strong written communication: able to write a creative brief, a brand voice guide, and an exec summary with equal clarity
Comfortable presenting work at board level and influencing without authority across Product, Sales, and Engineering
Mindset
A systems thinker who also sweats the details — you can zoom out to brand architecture and zoom in to kerning
Genuinely curious about AI and what it means for how brands communicate, not just for how creative teams work
Comfortable with ambiguity; energised by a blank canvas more than daunted by it
Strong point of view — you know what good looks like and can defend it — but ego-light enough to take feedback and build collaboratively
Nice to Have:
Experience at a voice AI, conversational AI, or contact center technology company
Background in or strong exposure to enterprise CX, contact center, or fintech/hospitality verticals
Motion design or video direction experience
Experience with analyst relations creative (Gartner, Forrester, IDC briefings)
We provide a competitive salary range for this role - which is $220,000-$255,000 base salary plus an annual bonus - depending on level and experience. Please note this range is intended as a guide, not a guarantee. Final compensation will be based on individual qualifications, relevant experience, and the scope of the role.
In addition to salary, this position includes equity in the business, giving you the opportunity to share in the company's long-term success.
Benefits
Participation in the company's employee share options plan
100% of Single Cost (employee) and 70% of Dependent for medical, dental & vision
Life Insurance
The opportunity to contribute to the company's 401k plan
Flexible PTO policy + 11 designated company holidays
Annual learning and development allowance
We're all about making WFH work for you - that's why we offer a one-off WFH allowance when you join. Offering perks like noise-cancelling headphones or a comfortable desk chair to boost your comfort and focus!
Enhanced parental leave
Company-funded fertility and family-forming programmes
Menopause care programme with Maven
At PolyAI, we take great pride in our values - they guide everything we do. We believe that a strong culture leads to meaningful work and lasting impact.
Our core values are:
Only the best
We expect the best from our people, we hire people that expect the best from themselves, and we nurture this drive for excellence.
Ownership
We care deeply about what we do. We take ownership of our initiatives, decisions and outcomes.
Relentlessly improve
We demand more from ourselves and are always evolving. Continuous, obsessive improvement is the only way we will transform the world of conversational AI.
Bias for action
Our world moves quickly and so do we. We take calculated risks and we deliver impact fast.
Disagree and commit
We are all working toward the same goal. If we donʼt agree with something, we work hard to understand it and when a decision is made, we accept it and give it our all.
Build for people
We want the world to enjoy the experiences they have with us. We are building for a future that prefers automation.
PolyAI is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions at PolyAI will be based on the business needs without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, neurodiversity status or disability status.
Kindly find the Privacy Notice for our recruitment process by following the link here. This document provides important information regarding how we handle your personal data throughout the recruitment journey.
