About JT Equipment
JT Equipment is a leading provider of heavy equipment solutions in Southern Alberta. We are committed to delivering high-quality equipment, exceptional service, and reliable parts support to our customers. Our team is what makes us different: we believe in loving what we do, being relentless about solutions, and putting ourselves in the customer's boots.
JT Equipment is growing its Lethbridge presence and is looking for a practical, energetic, customer-minded person to help support and develop the Lethbridge and Southern Alberta territory. This is a hands-on role with real market-development upside. The right person will be comfortable supporting branch operations one moment and walking into a customer yard, farm shop, contractor office, or feedlot the next.
Position Overview
The Lethbridge Territory Support Representative is a hybrid parts, service, and sales-development support role. The position supports the Lethbridge Resident Technician / Service Lead, helps manage local parts workflow, assists with shop and yard operations, and develops new opportunities across the Southern Alberta market.
This role is not designed to sit still. When there is customer-facing work to do, the expectation is to be in the market building relationships, identifying equipment needs, finding parts and service opportunities, and strengthening awareness of JT Equipment. When there is no customer obligation, the expectation is to be in the Lethbridge shop supporting workflow, parts coordination, R.O. support, job staging, organization, and assisting resident technician.
Key Responsibilities
- Support the Lethbridge Resident Technician / Service Lead with job staging, workflow support, R.O. information, customer follow-up, shop organization, pickups, deliveries, and practical day-to-day branch needs.
- Quote, order, receive, and enter parts accurately while supporting local inventory control, cores, returns, and coordination with Calgary Parts so parts issues do not slow down Lethbridge workflow.
- Build awareness of JT Equipment through customer visits, phone calls, follow-up, equipment conversations, parts opportunities, service leads, and relationship-building across Lethbridge and Southern Alberta.
- Find and feed qualified opportunities to the right internal team, including equipment leads, attachment opportunities, parts demand, service needs, PM prospects, customer concerns, trade-in observations, and market intelligence.
- Recognize customers who would benefit from scheduled PM, operator checklists, equipment tracking, and clearer service planning, then pass PM opportunities to the PM Manager or appropriate service leader.
- Support shop and yard organization, loading and unloading, parts runs, customer drop-offs and pickups, and other practical work required to remove friction from the local operation.
- Maintain useful notes on customer equipment, pain points, buying signals, upcoming work, open opportunities, parts trends, PM prospects, and service growth needs.
- Prepare and execute a simple weekly customer touch-point plan with the Resident Technician / Service Lead and functional leaders as required.
- Close communication loops and follow up before customers or internal teams need to chase.
Territory Focus
- Priority market: Lethbridge and Lethbridge County.
- High-priority areas: Highway 3 corridor toward Taber and Medicine Hat, Coaldale, Picture Butte, Fort Macleod, Raymond, Magrath, Cardston, Claresholm, Pincher Creek, Crowsnest, and surrounding Southern Alberta customer areas.
- Customer types: agriculture, feedlots, farming operations, contractors, municipalities, construction, equipment owners, industrial yards, and customers operating equipment where uptime matters.
Customer Hospitality Expectations
This position is expected to consistently deliver JT Equipment's Customer Hospitality Touch Points:
- Acknowledge customers promptly and professionally
- Clearly explain the why behind recommendations, handoffs, and next steps
- Follow up before customers need to ask
- Present parts, service, equipment, and PM communication in a clean, professional manner
- Deliver one additional value add in every customer interaction
Core Values & Operating Standards
This role must embody JT Equipment's Core Values:
- Love What We Do - Practical interest in equipment, customers, and doing useful work
- Relentless - Proactive follow-up, disciplined territory effort, and persistence when work gets messy
- Put Yourself in Their Boots - Understand customer realities, jobsite pressure, and uptime expectations
The role is also expected to operate with transparency and ownership in every customer handoff, quote, lead, and internal follow-up.
Required Qualifications
- Strong communication skills and the ability to build trust with customers and internal teams
- Highly self-motivated with the ability to work independently while staying aligned with the Resident Technician / Service Lead and functional managers
- Practical knowledge of construction, agriculture, or heavy equipment preferred
- Parts background, parts counter experience, or strong parts aptitude considered a strong asset
- Sales, customer service, or territory-development experience considered an asset
- Mechanical background or previous technician exposure considered valuable, but not required
- Comfortable speaking with farmers, feedlot operators, contractors, mechanics, operators, owners, and internal teams
- Strong follow-up habits, organization, and willingness to learn systems and process
- Valid driver's license and ability to travel throughout the Southern Alberta territory
- Physically capable of assisting with parts handling, shop support, loading/unloading, and practical branch tasks as required
Personal Traits That Matter
- Hungry, humble, practical, and willing to start wherever help is needed
- Comfortable with both hands-on work and customer-facing conversations
- Curious about equipment and willing to learn parts, service, PM, and sales language
- Able to earn trust without overselling or pretending to know more than they do
- Organized enough to close loops and follow up without being chased
Compensation & Benefits
- Salary position with base compensation, plus an eligible opportunity incentive / commission structure tied to properly qualified and handed-off parts, service, PM, attachment, and equipment opportunities
- Practical territory mobility support appropriate to the role and business needs, which may include use of a company truck, fuel card, or equivalent field-support arrangement based on fleet availability
- Competitive benefits after 3 months
- Ongoing product, parts, service, PM, and sales training
- Growth path toward parts, service coordination, market development, sales support, branch operations, or another path that matches business needs and individual performance as the Lethbridge market expands
Summary
The Lethbridge Territory Support Representative plays a key role in expanding JT Equipment's local presence while helping the Lethbridge shop run cleaner, faster, and more useful to the local customer base. Success in this role will be driven by practical hustle, disciplined follow-up, strong relationship instincts, and a relentless focus on helping customers keep their equipment productive.
Benefits:
- Dental care
- Extended health care
- Life insurance
- Paid time off
- RRSP match
- Vision care
Work Location: In person
