The Inside Sales Representative role at Weston Forest is a developmental commercial role designed to build our next generation of Account Executives . This position is intended for ambitious, commercially curious individuals who want to build a long-term career in B2B sales and are motivated to learn the business from the ground up before progressing into an outside sales role.
This role provides hands-on exposure to Weston Forest’s products, inventory, customers, systems, and sales process. Inside Sales Representatives support quoting and order execution, manage relationships with smaller and developing customers, and actively contribute to business development through outbound sales activity and customer growth initiatives.
This is not simply a transactional inside sales role — it is a foundational commercial role designed for individuals who want to understand how the business truly works, build credibility, and develop the skills required to succeed as a future Account Executive .
PURPOSE OF THE ROLE
Build deep product, inventory, operational, and commercial knowledge
Develop strong sales fundamentals and customer instincts
Support and grow smaller and developing customer accounts
Learn how value is created through pricing, service, relationships, and execution
Create a bench of future Account Executives who understand Weston Forest end-to-end
WHAT YOU’LL DO
Learn the Business
Develop a strong understanding of Weston Forest’s product portfolio, including lumber, panels, packaging, and value-added services
Learn how inventory is sourced, managed, priced, and delivered
Understand how operations, supply chain, and sales work together to serve customers
Gain exposure to the commercial drivers that impact customer decisions, profitability, and growth
Quoting & Order Execution
Prepare accurate and timely quotes for customers
Enter and manage sales orders with attention to detail and follow-through
Coordinate with operations and logistics to ensure customer expectations are met
Learn how strong execution contributes to long-term customer relationships
Customer Management & Growth
Manage a book of smaller and developing customer accounts
Act as the primary point of contact for assigned customers
Identify opportunities to increase share of wallet and expand relationships
Build trust and credibility through responsiveness, problem-solving, and follow-through
Outbound Sales & Business Development
Make proactive outbound calls to new and existing customers
Prospect and qualify new opportunities within defined customer segments
Support broader sales initiatives by uncovering leads and identifying growth opportunities
Develop confidence initiating conversations and creating customer engagement
Sales Development
Learn consultative selling and value-based customer conversations
Develop strong communication, negotiation, and problem-solving skills
Build the habits, discipline, and commercial mindset required for long-term success in sales
Learn how successful Account Executives manage relationships, grow business, and create value for customers
WHAT WE’RE LOOKING FOR
This role is best suited for someone who:
Wants to build a long-term career in sales , not just find another job
Is motivated to grow into an outside Account Executive role over time
Is comfortable starting inside, learning the fundamentals, and earning increased responsibility
Enjoys building relationships and communicating with customers
Is naturally curious and wants to understand how products, customers, and businesses operate
Is coachable, competitive, and motivated by growth and performance
Takes initiative, asks good questions, and enjoys learning
CORE ATTRIBUTES & COMPETENCIES
Commercial Mindset – Understands that sales is about creating value, managing relationships, and driving profitable growth
Intellectual Curiosity – Wants to understand how decisions impact customers, operations, and the business overall
Coachability – Open to feedback and eager to continuously improve
Work Ethic – Willing to do the foundational work required to build long-term success
Organization & Follow-Through – Detail-oriented, accountable, and reliable
Communication Skills – Confident on the phone and professional with customers
Resilience & Drive – Motivated by goals, growth, and continuous development
WHO SUCCEEDS IN THIS ROLE
People who thrive in this role tend to:
Be highly driven and motivated to grow
Enjoy learning and asking questions
Take ownership and follow through on commitments
Be resilient and comfortable hearing “no”
Care about building credibility before chasing titles
Enjoy both relationship-building and problem-solving
Be motivated by long-term career progression and earning potential
CAREER PATH & DEVELOPMENT
This role is intentionally designed as a developmental pathway into outside sales . High performers can expect:
- Exposure to senior Account Executives and Sales Leaders
- Ongoing coaching, mentorship, and development
- Opportunities to progressively take on larger customer responsibilities
- A clear pathway into future Account Executive opportunities as readiness and business needs align
- Growth based on performance, capability, and commercial development — not simply tenure
This role offers the opportunity to build a strong commercial foundation while preparing for increased responsibility, autonomy, and long-term sales growth.
EXPERIENCE & QUALIFICATIONS
Post-secondary education in Business, Sales, Marketing, or a related field preferred
Early-career or developing sales experience in B2B, industrial, or customer-facing environments preferred
Strong interest in sales, business development, and customer relationship management
Comfortable using CRM systems and Microsoft Office tools
Prior exposure to building materials, manufacturing, distribution, or industrial environments is considered an asset, not a requirement
WORKING ENVIRONMENT
Full-time, onsite role based in Brampton and/or operational facilities
Regular interaction with manufacturing, warehouse, and yard environments
Occasional travel to customer sites, facilities, trade shows, and industry events
WHY THIS ROLE MATTERS
The Inside Sales Representative role is where future sales leaders learn:
- How relationships are built
- How strong Account Executives are built
This is where we grow our talent — not just fill seats.
If you’re ready to grow, win, and succeed with us, apply today and become part of our incredible Sales team!
Weston Forest – “You’ll Love Doing Business with Us”
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Who We Are
Weston Forest is more than a distributor and remanufacturer of lumber products — we are a trusted partner committed to empowering your success. With roots as a family business dating back to 1953, we have grown into a dynamic, award-winning organization serving customers across North America. Our story is defined by trusted partnerships with industry leaders, national recognition as a top employer, and a deep passion for people, processes, and sustainable growth.
At Weston Forest, we specialize in lumber, panels, custom wood packaging, and specialty products, serving customers across North America and beyond. From construction and industrial applications to packaging and distribution, our diverse product lines support a wide range of industries.
But what truly sets us apart isn’t just what we deliver — it’s how we deliver it. Our team is known for reliability, creativity, and a relentless focus on solving problems for our customers. We believe in building strong partnerships based on trust, service, and innovation.
From our roots as a local lumber supplier to becoming one of North America’s leading distributors, Weston Forest has grown by living our values — every day, in everything we do.
We help our partners excel by focusing on three core pillars of our business:
Build : We empower you to build with confidence, knowing that we’re providing you the right materials for your job. Our extensive inventory includes industrial hardwood and softwood lumber, versatile panel products, and specialty materials – truly, we’ve got it all.
Package : We enable you to package smarter with custom designed solutions. We ensure your package is designed to protect, comply, and perform. From industrial crating to pallets, reels, and custom packaging, we bring a variety of packaging solutions to meet your precise needs.
Deliver : We help you deliver efficiently with custom logistics solutions designed around your business. Through Weston360, our 3PL service, and robust inventory management programs, we streamline supply chain from end to end.
At Weston Forest, our Vision is simple: to be the right partner for our employees, customers, and suppliers . Collaboration is at the heart of everything we do — we focus on building lasting relationships rather than just completing transactions.
Our Mission is clear: as a trusted partner, our purpose is to anticipate and respond to stakeholder needs with impactful solutions. We are proactive in creating value, always seeking to meet challenges with integrity, innovation, and responsiveness.
Our Driving Force is empowering our people, customers, and suppliers by offering unique capabilities that go beyond products. Through our expertise, service, and technology, we create opportunities for success and growth across our networks.
Our values are the foundation of how we operate every day:
People and Safety – results matter, but people matter more — and their safety comes first.
Entrepreneurial spirit – always improving and innovating.
Integrity – we do what we say.
Growth – inspiring personal and professional development.
Partnership – your success is our success.
Community – more than just a place to work.
Weston Forest. Trusted products. Trusted people. Trusted partner.
Equal Opportunity Employer
Weston Forest Products, (“the Company”), is proud to be an equal opportunity employer. We are committed to an inclusive, barrier-free recruitment process and work environment. Please advise Human Resources of any accommodations that are required. Any information regarding accommodation will be treated as confidential.
