Annual Base Salary: $60,000 to $85,000
This is a backfill for an existing vacancy within the team.
Gerrie Electric is one of the largest independent electrical distributors with twenty-four key locations in Ontario and over 400 employees. We are a proud family owned, Canadian company and are headquartered in Burlington, ON. We are proud to be a Platinum Club winner of Canada’s Best Managed Companies. Having been in business since 1957, we are an established and well-respected company in the industry.
Our core purpose is Customer First- Employee Driven. We strive for an inspiring culture and integrity in all that we do.
Our success is powered by our people. We invest in the training & development of our employees and encourage career growth across all areas. We celebrate success and show recognition for a job well done.
We believe a more diverse and inclusive environment brings strength to our organization, helps our customers to succeed and creates a significant competitive edge.
SALES PERFORMANCE & BUSINESS GROWTH
Sales Performance & Business Growth
Own and achieve the annual Lighting & Controls sales target within the assigned territory
Grow Lighting & Controls sales by expanding existing customer relationships while developing new customer opportunities
Identify and pursue new business opportunities for lighting and controls in the commercial, industrial, and contractor markets
Build, manage, and convert a strong pipeline of Lighting & Controls opportunities across multiple market segments and verticals
Develop and maintain strong relationships with key stakeholders including architects, engineers, contractors, energy consultants, and facility managers
Identify, pursue, and close lighting and controls projects by uncovering customer needs and presenting value‑based solutions
Maintain accurate records of sales leads, opportunity pipeline, and customer interactions in CRM systems
LIGHTING & CONTROLS SOLUTION SELLING
Conduct lighting audits and site assessments to uncover revenue‑generating upgrade opportunities
Design lighting layouts and develop complete, competitive lighting and controls proposals
Support customers by identifying and leveraging available utility incentives and energy‑efficiency programs to improve project ROI and close opportunities
Present solutions that align with customer goals, budgets, and return‑on‑investment expectations
Leverage technical expertise to effectively position lighting fixtures, LED technologies, and control systems against competitive alternatives
CUSTOMER, BRANCH & INTERNAL SUPPORT
Act as the lighting and controls specialist supporting branch teams and sales partners in driving opportunities
Support quotations, specifications, and product selection to secure lighting and controls business
Collaborate with internal stakeholders to ensure effective execution and conversion of lighting opportunities into sales
VENDOR & MARKET ALIGNMENT
Actively support, promote, and grow business with aligned lighting and controls vendor partners
Drive sales through vendor programs, product launches, and strategic initiatives
Stay current on lighting, controls, and industry trends to identify new revenue opportunities and competitive advantages
KEY RESULTS/ OUTCOMES
Consistent achievement of annual Lighting & Controls sales targets
Increased revenue and market penetration within the assigned territory
Strong and well‑qualified pipeline of lighting and controls opportunities
High conversion rate of audits and proposals into closed business
Sustained growth of both existing and new customer accounts
Improved vendor performance through strong alignment and execution
Minimum 3–5 years of experience in lighting, electrical distribution, or a related sales environment
Proven experience selling lighting and controls solutions
Post‑secondary education in Electrical Technology, Business, or a related field is considered an asset
Strong understanding of lighting fixtures, LED technologies, and lighting control systems
Ability to read and interpret drawings, specifications, and project documentation
Proficiency with lighting layout tools, quotation platforms, CRM systems, and Microsoft Office
Proven ability to build pipeline, close deals, and consistently achieve sales targets
Highly motivated, results‑driven, and accountable for sales performance
Strong relationship‑builder with a consultative, solution‑selling approach
Organized and disciplined in managing multiple opportunities simultaneously
Comfortable working independently in the field while collaborating with internal teams
Willing and able to travel regularly within the assigned territory
Major medical + dental coverage for yourself and your dependents (flex plan options available)
Employee Assistance Program
Global travel coverage
Pension plan with contribution matching
Training, development and career growth opportunities
Tuition re-imbursement program
Promote from within culture
A diverse and inclusive workplace
Caring and nurturing environment
Inclusive, team-oriented, motivating, happy, forward thinking, innovative, successful!
- Flexible interview options are available!
