Company Overview
CanCam CNC Machines Ltd. is one of Canada's leading distributors of CNC routers, fiber lasers, CO2 lasers, and industrial automation equipment. Based in Newcastle, Ontario, we serve manufacturers, fabricators, tradespeople, educational institutions, and entrepreneurs across Canada. We are a fast moving, growth oriented team with a strong brand, a loyal customer base, and a product line that generates genuinely exciting content. Our customers build real things with our machines, and telling those stories is at the heart of what this role does. We are looking for a creative, driven, and highly organized Marketing Coordinator to take full ownership of our content engine and marketing operations as we grow.
Summary
You will be the central driver of CanCam's marketing output. You will own content production, manage our social and digital presence, build influencer and partner relationships, support the sales team with enablement materials, and keep our brand voice sharp and consistent across every channel. This is a hands on, full ownership role. You will be producing content on site, writing for the web, running email campaigns, and working closely with leadership, the sales team, and external digital partners. If you love variety, take pride in craft, and want to see your work drive real business results, this is your job.
Case Studies and Client Storytelling
- Produce a minimum of two client case studies per month, managing the full lifecycle from outreach and
scheduling through on site capture, editing, copywriting, and publishing.
- Repurpose case study content across social media, email, YouTube, and the CanCam website to maximize reach and lead generation.
- Coordinate with the sales team to identify high impact client stories that support active deals and demonstrate machine capabilities.
Short Form Video and Content Production
- Produce a minimum of two in depth social media videos per week, managing the full pipeline from concept through filming, editing, approval, and posting.
- Align short form content with case studies, product launches, and promotional campaigns as part of a stacked,
coordinated marketing strategy.
- Coordinate internally with team members when content requires their involvement or technical input.
Machine Media Library
- Build and maintain a comprehensive media library of photos and videos for every machine in the CanCam product ine.
- Capture machine media on an ongoing basis, taking advantage of on site access to photograph and film machines as they move through production.
- Ensure all product listings, website pages, and marketing materials have current, high quality visual assets.
Content Calendar and Campaign Coordination
- Build and maintain a weekly and monthly content calendar mapping posts, videos, case studies, and campaigns across all channels.
- Ensure all content types work together as a cohesive, stacked strategy rather than being produced in isolation.
- Create engaging content including photos, videos, captions, and email copy that highlights products, clients, and team culture.
- Support brand positioning, trade show storytelling, and online reputation building.
Digital Advertising
- Develop and maintain a structured advertising plan across digital platforms in coordination with external SEO and paid ad partners.
- Monitor ad performance, optimize targeting and creative assets, and provide recommendations on budget allocation.
- Ensure advertising content aligns with broader marketing campaigns and product promotion schedules.
Influencer and Partnership Management
- Build and manage relationships with influencers and brand partners across relevant platforms.
- Research and identify collaboration opportunities, marketing trends, and new promotional channels.
- Track all active influencer contracts, ensure content obligations are being met, and follow up on outstanding deliverables.
- Coordinate influencer content around product launches, promotions, and seasonal campaigns.
- Monitor influencer discount usage to confirm alignment with active and fulfilled contracts.
Social Media Engagement
- Monitor and engage with comments, reactions, and messages across all CanCam social profiles on a daily basis.
- Engage with industry relevant content and accounts to build visibility and algorithm performance.
- Respond to consumer inquiries promptly and flag potential leads to the sales team. SEO and Website Content
- Write and update website content including product pages, blog posts, and landing pages to support organic
search performance and lead generation.
- Coordinate with external SEO partners to align written content with keyword strategy.
- Maintain product descriptions and specifications on the CanCam website, ensuring accuracy and consistency with current inventory.
Email Marketing
- Own the email marketing cadence including newsletters, product announcements, promotional sequences, and lead nurture drips.
- Segment lists and tailor messaging to different customer groups including prospects, existing customers, and
influencer contacts.
- Track email performance metrics including open rates, click through rates, and conversions, and optimize based on results.
Customer Reviews and Testimonials
- Actively generate Google reviews, video testimonials, and written quotes from satisfied customers.
- Develop a repeatable process for capturing customer feedback at key post sale milestones.
- Coordinate with sales and support to identify strong testimonial candidates.
Sales Enablement and Internal Support
- Create and maintain sales enablement materials including product one pagers, comparison sheets, and FAQ documents.
- Support internal communications for new product launches, trade show preparation, and company announcements.
- Ensure the sales team has current, on brand marketing materials to support client facing conversations.
Brand and Visual Standards
- Maintain and organize CanCam's digital asset library including photos, videos, graphics, and brand templates.
- Uphold CanCam's visual style guide and ensure consistency across all produced media and customer facing communications.
- Support the development of presentation materials and trade show visuals as needed.
Market Research and Competitive Analysis
- Conduct ongoing competitive analysis monitoring competitor messaging, content, and marketing activity.
- Identify emerging trends in the CNC and manufacturing space that present marketing opportunities.
- Deliver actionable insights and recommendations to the management team based on research findings. Analytics and Reporting
- Track and report on campaign performance including engagement, reach, conversion, and ROI across all channels.
- Provide monthly marketing performance summaries to management.
- Use data insights to recommend adjustments to content strategy and targeting.
Trade Shows and Events
- Represent CanCam at trade shows, industry events, and community engagements as needed.
- Capture event content including photos, videos, and testimonials for use across marketing channels.
- Coordinate pre event and post event marketing campaigns to maximize attendance and lead generation
What You Bring
- Demonstrated experience producing short form video content for social platforms, with a portfolio or examples you can share.
- Strong writing ability for copywriting, web content, email, and captions, with a clear, confident voice.
- Experience managing social media accounts for a business or brand, not just personal accounts.
- Comfort with photo and video capture and editing using tools such as CapCut, Adobe Premiere, or equivalent.
- Familiarity with email marketing platforms such as Klaviyo, Mailchimp, or similar.
- Ability to manage multiple content streams and deadlines simultaneously without dropping the ball.
- A self starter mindset. You identify what needs to be done and do it without waiting to be told.
- Bonus: experience in manufacturing, trades, technology, or B2B marketing contexts.
- Bonus: familiarity with SEO fundamentals, Google Analytics, or paid ad management.
Pay: $42,500.00-$55,000.00 per year
Benefits:
- Dental care
- Extended health care
- Life insurance
- Mileage reimbursement
- On-site parking
- Vision care
Work Location: In person
