What’s the Role?
The Marketing Manager position plays an integral role in the development of Stawnichy’s by managing our brand and business goals while continuing to build upon our product’s excellent reputation. The candidate will have the ability to work remotely. Some travel is required for events and occasional trips to our Mundare and Edmonton locations for meetings and to conduct on-site work. This is a part-time position with some flexibility in working hours. Generally, the work-load will be between 25-35hrs a week with the potential for more if the candidate is interested in taking on more sales-related responsibilities.
The successful candidate will be strategic in: managing our online presence, generating content and new business opportunities, producing marking related reports for our website, social media platforms and our other online activities on a quarterly and year-end basis. The ideal candidate will also be able to elevate the company’s brand needs, create new marketing plans and ventures, and utilize communication tools and social media methods for further promotion of the company. The ideal candidate should have a valid drivers license, a personal vehicle and be willing to travel outside of the city as some events and meetings require it. Travel expenses covered by company.
So the question is, would you like to be a member of our locally-minded and family-run business that has been providing Albertans with superb food products for nearly 70 years? Are you creative minded, passionate about marketing, and a goal- orientated individual? Are you a critical thinker who has strong motivation skills and works well unsupervised?
If so, we may have an opportunity for you!
NOTE: There is a part-time position with the potential for full-time if the candidate is willing to take on additional tasks related to planning and hosting Stawnichy events and working with the Sales Team.
Qualifications:
- Relevant post-secondary education or combination of education and experience
- Minimum 1-3 years of marketing experience
- Preference will be given to individuals with food-industry related experience
Competencies:
- Superior writing and editing skills
- Creative mind with a strong understanding of marketing (traditional & new media) and ability to generate and execute new ideas and campaigns for the business
- Proven ability to work unsupervised and to meet targeted goals
- Strong strategic thinking and problem-solving skills
- Excellent interpersonal skills and experience working with all levels of an organization
- strong organizational skills and ability to coordinate with, and manage other team members
- Effective interpersonal and relationship management skills with the ability to develop positive relationships at any level with a customer service orientation.
- Work independently and stay organized to manage multiple projects and be adaptable to handle changing priorities and varied work assignments.
- Develop and maintaining customer service relationships that support collaboration, with a wide variety of stakeholders.
- Acting as a resource to key stakeholders through the rollout process of new initiatives, and providing guidance on developing communication plans in support of business objectives.
- Identifying key internal and external audience segments and establish effective communication strategies and tactics appropriate to each audience.
- Use of creative marketing approaches for communication initiatives in order to elicit engagement.
Assets:
- Working knowledge of marketing strategies (traditional, as well as, social media strategies)
- Strong attention to detail and proven experience in the coordination of marketing initiatives, social media marketing, planning and implementation.
- Intermediate proficiency of cloud based software (google drive, google excel, dropbox, etc.)
- Background in graphic design, or ability to manage a designer
- Familiarity with website design and Wordpress, or ability to manage a designer
- Familiarity with Adobe Design Suite (Photoshop and InDesign) with an aptitude to learn other software as required.
- Photography (basic or intermediate)
Responsibilities of the Marketing Manager:
- Primary responsibly: manage our marketing efforts/ create content for our company (which includes social media posts, ideas and copy for radio/print media, our website blog and our newsletters)
- Assert and establish the company’s brand and set branding checkpoints (provide the company with a ‘marketing face’)
- Mitigate concerns from numerous actors and relay back recommendations to the General Manager and owners
- Manage, foster and work closely with commissioned designers and a social media management firm
- Establish relationships for cross-promotion, joint advertisement campaigns, etc.
- Identify key demographics and set a plan to foster relationships with under-represented populations.
- Manage special-events and community outreach
- Create and manage content for social media channels and website use (promotion of related events (events we are involved in, events we put on, etc.)
Who are we?
ABOUT THE COMPANY: Stawnichy’s is a family owned and operated Ukrainian food company in operation since 1959. Our specialty is our World Famous Mundare Sausage, however our product list includes over 80 uniquely prepared meat and Ukrainian food products. We are proud of our Alberta heritage and work hard to maintain the values & traditions set by its founders. For more information about the company please visit - mundaresausage.com.
Job Types: Full-time, Part-time, Permanent
Pay: $24.00-$45.00 per hour
Benefits:
- Company events
- Dental care
- Discounted or free food
- Extended health care
- Flexible schedule
- Paid time off
- Store discount
- Work from home
Flexible language requirement:
Experience:
- marketing: 1 year (required)
Work Location: Hybrid remote in Edmonton, AB T5W 1B4
